JOIN ME ON FACEBOOK
Photography Marketing & Selling Secret #25: The Best List To Market Photography To!
There Is A Very Powerful List Of People Who Are The Very Best To Market Your Photography To. Do You Know What List This Is?
Photography marketing is all about getting qualified people to hire you to create their photography, rather than having them go to some other photographer in your area, or doing nothing at all.
Did you know that there is a group of people who are by far the BEST people to market your photography services to? If you market to these people you will have amazing results! They will respond much better than ANY other group of people that you could ever find to market your services to.
Who are these people?… Read the rest of this entry »
Photography Marketing Secret: How To Get Free Exhibits To Market Your Photography Business
Photography Marketing With Exhibits Is Extremely Effective Today!
Photography marketing is critical to your photo business success. If you market correctly, you prosper, because the photography industry is full of artistic people who don’t know much about marketing. (I didn’t know ANYTHING about marketing when I first got going in photography.)
So once you start marketing very smartly, using proven methods, you will grow and prosper extremely quickly.
My all time favorite photography marketing method is to get free exhibits all over my community where my target market shops, eats, goes to movies, has her hair done, etc.
Let me give you an example of how you get a free exhibit.
Here’s three important notes:
1. Do not call ahead. Just dress nicely, grab a couple of wall portraits in nice frames, and head to your first location where you want to get an exhibit.
2. Walk in and gently place your two framed wall portraits (16×20 to 24×30) up against … Read the rest of this entry »
Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”
The "Gift Plaque" Will Bring You In Lots Of Extra Cash You Otherwise Would Have Lost!
You work hard at marketing photography. Indeed, your photography marketing is probably one of the most challenging parts of your photography business.
So when people respond to your photo marketing, you want to be SURE you don’t lose someone who could have ended up being an excellent client of yours.
Believe it or not, if you do things right, you can bring in an enormous amount of extra cash to your photography business that you otherwise would have lost!
Here’s how:
The “Gift Plaque”: A “Gift Plaque” is a beautifully done (but extremely easy!) item that brings in HUGE sums of money all year round! It’s actually a “give certificate” but done much more elegantly and personalized for each recipient. Plus, it mentions no dollar amount, which is so much nicer than the typical “gift certificate.”
Here’s how it works:
You and I will get many calls from people who have not planned ahead. People who want to have a fine portrait created as a gift for the one they love, and who want it done right, but who waited too long before they called you.
Now, if we’re not careful, we can be so busy, that when someone calls we just say, “You should have planned ahead. There’s no way we can do anything that fast…” and send them away empty handed.
NO WAY!!!!!
Here’s what you do to bring in TONS OF EXTRA CASH: ……. Read the rest of this entry »
Photography Marketing & Selling Secret #23: Never Post Your Prices On Your Website
Posting Your Prices On Your Website Cuts Your Profits In Half! (At Least!)
Photography marketing is a lot of work. You put so much time and effort into the marketing of your photography, don’t screw everything up when someone responds to your marketing and visits your photography website.
Never, ever post your fees on your website. If you do, you’re (at least) cutting your cash flow and profits in half!
This is a HUGE mistake I see so many photographers making right now. It’s really sad, because photographers think they are doing the right thing, but instead, they are losing so much business that should have and could have been theirs!
You know why this is such a bad mistake? Three reasons really.
Reason #1. If you give your prices online, it removes the single biggest reason for people to contact you.
Think about this. What’s the most common question you and I get from people who are emailing us or calling us? …. Read the rest of this entry »
Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor
Do This And Watch Your Sales & Profits SOAR Higher Than You Ever Dreamed!
I urge you to never show your images on a computer monitor! Instead, project the images into a 40×50 or 40×60 frame, over a sofa!
Most photographers don’t realize that the single, biggest decision of their career is how they present their images to their clients. It’s way more important than what camera to use, or what version of PhotoShop is best.
But sadly, most photographers give little thought to this huge decision. They put all their time & efforts into creating great images, and then screw it all up by not presenting those images in the best way to their clients.
For portrait photography, there is only ONE, all time best way to present your portraits to your clients for maximum impact and sales. What is it? Projecting the images into a 40×50 or 40×60 frame, with stretched canvas in it, which is hung over a sofa! Read the rest of this entry »
Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz
Here's a HUGE Tip To Increasing Your Photography Business Success
Never let the original images (”proofs or thumbnails” or whatever) leave your photography business. And, by the way, that includes posting them online, too!
This is a HUGE mistake I see photographers making all over the world right now, and it’s costing them thousands of lost dollars, pounds, euros, etc.
Here’s an important sentence to remember always: “Just because we CAN do it doesn’t mean that we SHOULD do it!”
Trust me, you do NOT want to be posting your images online so people can go see them and “place their order” on the Internet. And you don’t want to put them on a CD so they can take them home and make their decisions. Why not? Because ….. Read the rest of this entry »
Photography Marketing & Selling Secret #20: Photo Biz Layout & Design Secrets To Increase Profits Fast
Here's one of the all time most important "pieces" of the "photography success puzzle."
Whether you have a store front photography studio on main street or work out of your home, here are eight key points to making top money with your photography business.
Marketing & Selling Key Point #1. You sell what you show.
This seems so obvious, but unless someone constantly reminds you of this, you can forget it. In our photo biz, the big money, 80% of our profits, come from helping our clients become happily involved with wall portraits as home décor. If you’d like to do the same, then it’s vitally important you not … Read the rest of this entry »
Photography Marketing & Selling Secret #19: Portrait Policies For Profit
If You Run Your Business With The Correct Policies, You'll Be Running To The Bank To Make Big Deposits!
Question: Are you running your photo business, or is it running you – and how’s it working for you?
One of the biggest mistakes I see photographers around the world making is they don’t have very specific, carefully determined policies which they adhere to – no matter what, regarding the running of their photography business.
In my opinion, here’s the top 9 most important policies for the portrait end of your business:
1. No photography will be done without a Pre-portrait Interview. Period. No exceptions. Why? Because this interview is a critical part of the “System” for making your studio extremely profitable. In this interview, you inform them of your policies, prices, etc. and collect the Pre-Paid Creation Fee (see below.) This is also where you let them know, in a very positive, enthusiastic way, that your Originals don’t leave the studio, and aren’t posted online (see below,) and that you project the images for them, about a weak or two after the session.
2. No photography will be done without a Prepaid Creation Fee, paid in ADVANCE of the day of the session. And, the Creation Fee does NOT …. Read the rest of this entry »
Photography Marketing & Selling Secret #18: Put as much time into presenting & selling your images as you do into creating them!
Are You Throwing Thousands Of Dollars That Should Have Been Yours - Into The Trash Every Week?
There’s a huge mistake most portrait and wedding photographers all over the world are making these days that is costing them hundreds of thousands of dollars. Do you know what this mistake is? Are you making this mistake yourself?
Here it is: most photographers put a huge amount of time and effort and talent into creating their photographs, but then they screw it all up by taking little or no time to present the images to their clients properly, and help the clients make their buying decisions.
Now, I realize that most of us don’t like to sell, because we think it’s pressure or trickery or manipulation. But that is not selling. Selling is finding out what people want helping them to get it. It has NOTHING to do with pressure, trickery or manipulation.
One of my cardinal rules of success in photography is to …. Read the rest of this entry »
Photography Marketing & Selling Secret #17 – Three Powerful Phone & E-mail Tips
Start Using These Tips NOW And Watch Your Photo Business Grow & Prosper!
Question: Is there something you can do in the next seven days to be assured of bringing in more money RIGHT NOW – regardless of the economy or all the cheap competition everywhere?
The Answer: Yes! Answer your telephone and e-mail price inquiries correctly! There’s GOLD in them!
Here’s three powerful tips:
1. Always use the “Redirection Question.”
Here’s how the Redirection Question goes:
A prospect calls or emails you and asks: “How much do you charge?”
You answer: ……. Read the rest of this entry »
