Ever wonder why some photographers are so successful, while others struggle? Photography marketing seems so mysterious. And photography sales and selling seem like a really difficult subject. So how do they do it?
I do a lot of one-on-one coaching and consulting with photographers around the world, and here’s what I’ve found:
Successful photographers FORCE themselves to do the things the failures don’t want to do.
Sounds overly simplistic, but it’s true. Those who struggle just don’t have the discipline to do the things they need to do to be successful. They complain. They get frustrated. But they don’t take action. And without action – and the RIGHT action – they just don’t grow and prosper.
So what can you do, right now, to grow your photography business and build the photo studio of your dreams?
Here’s “Step 1″ on the “ladder” of success in your photography business: Lay out your organized plan. What do you want, and how will you get it? What are you willing to do to achieve what you want?
As Napoleon Hill said in his great book, Think and Grow Rich, “Hard work and long hours alone will not produce success. You must have an organzied plan.” So, what’s your organized plan for your photo marketing and selling?
Write it out. Here’s mine as an example: I will earn a minimum of $150,000 per year doing what I love to do – portrait photography and wedding photography. I will accomplish this by helping my clients become happily involved with appropriate sized wall portraits as home decor. My goal: every client displays at least one of my images on her wall. I will give every session my total effort, to create “warm, fuzzy” photography that causes my clients to cry tears of joy when they first see the images. I will create a HUGE demand for my limited supply, and then control the volume of work I do with the price. I can’t be creative 100 hours a week, so I must dramatically limit the number of sessions I do each week. When someone complains about my prices, I won’t let it bother me, as I understand that some people don’t value what I do, and therefore won’t be willing to invest what I ask.
In my next post, I’ll reveal “Step #2″ to building the photography business of your dreams and enjoying the success you deserve.
Hope this was helpful,
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