‘Photography Business Building Tips & Ideas’ Archives
Photography Marketing and Selling Secret #16: What to say when someone asks you, after you present your fees to her: “What do I get for that?”
How many times have you presented your prices to someone only to have her respond back to you by asking you, "Well, what do I get for that?" If you're like me, and most other photographers in the world, you've had that happen many, many times. Well, after years of research and testing, I have discovered the very best way to respond to... [Read More]
Photography Marketing and Selling Secret Number 15 – How To Present Your Prices To Prospects In Your Studio.
What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person - in such a way that they were more likely to hire you and give you money today? Well there is. I call it the "Never Mentioned A Dimension Law." Here's how it works: Now, we know that the right side of the brain... [Read More]
Photography Marketing And Selling Secret #14 – How To Present Your Prices On The Telephone
Photography Marketing and Selling are very closely related and intertwined in your photography business. Unless you master them both - you fail. But most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fact of the matter is that if you suck at photography marketing and selling, then no matter... [Read More]
Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee
Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid "Creation Fee" for their portrait... [Read More]
Photography Marketing and Advertising Tip: A Powerful Free Tool Every Photographer Needs For Success
Not keeping a few simple records of every original inquiry that comes into your photography business is like trying to sail a ship across the ocean without ANY navigational tools at all - not even a compass - you might end up somewhere, sure - but who knows where that will be? It certainly WON'T be where you wanted to go! If you want more... [Read More]
Photography Marketing & Sales Secret #11: Never Post Your “Originals” Online For The Client To Order From.
One of the biggest mistakes I see portrait photographers around the world making today is this: They put a huge amount of time & effort into creating the photographs - making them the best they can possibly be - and then they simply post the images online for the client to go there and place their order. This is a tragedy! If you want... [Read More]
Specific Examples Of Unique Factors For Wedding Photography
In previous posts, I have explained how important it is to have at least 10 "Unique Factors" for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait... [Read More]
Photography Marketing Success Secret #9 – Specific Examples Of Unique Factors That Will Book You More Clients!
It's vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area. What's special about you? And then it's vital that you TALK about these important "Unique Factors" to all your prospects - in all your marketing, your phone conversations, and in person! As you... [Read More]
Photography Marketing Success Secret #8 – A Major “Photo Marketing Secret” Almost No Photographers Know About!
I have a couple of photography marketing questions for you: Why should someone decide to hire you, over all the other photographers in the area? What is it that's so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all? If you don't know the answers to... [Read More]
Photography Business-Building VIDEO TIP – “How’s Business?”
For more secrets, check out: ** http://cjlewis.com ** How is your photography business going right now? Check out this video HOT-TIP that will help you know EXACTLY how to answer that question whenever you may be asked! CLICK HERE NOW For More Secrets:www.cjlewis.com/Secrets.html
