I often say that photography marketing is the “engine” of your photography business, because it absolutely is. If you mess up the marketing, your photo business goes nowhere. If you are smart about your photo marketing, you will grow and prosper – regardless of the economy, the competition or where you are located! Here’s 4 little known photography marketing secrets…
Your photography sales skills and marketing skills are intertwined. What good does it do to be a master photo marketer if when a prospect contacts you because of your marketing, you screw it up and lose her because you can’t sell on the phone when she calls? Now, I’m NOT talking about pressure, trickery or manipulation of any kind. That…
If you want to be successful at selling your photography, without using pressure or trickery of any kind, then this is going to be extremely valuable to you. There are three major laws in the world of selling that many photographers violate. Becoming aware of these three laws, and using them in every sales presentation you do in your photography…
It’s not what happens in your life and photography business that matters… it’s how you respond. We all have the power of CHOICE. How we respond to each situation in our life and business truly determines where we are and where we are going. I am constantly re-learning this. So ask yourself every day – how are you RESPONDING, instead…
You can’t be creative 100 hours a week. No one can. So if you want to be “more successful” with your photography business – carefully limit the time you put into it. No kidding. I learned this the hard way many years ago – almost lost my family – plus – my photography wansn’t anywhere as good as it could…
I first heard those words from Zig Ziglar many years ago. And it’s so true. We are all where we are in our photography business because of how we have responded to the many “challenges” we have faced over the years. Now is no exception. How you are responding to your photography marketing and sales challenges right now is determining…
If you look around you, you’ll see that success is NOT normal. Most photographers are not happy. They are not achieving what they have been dreaming about. (If they have been dreaming about anything…) They hate photography marketing. They don’t want to learn how to sell their photography. They think that photographic selling is trickery. They are totally unsure of…
We are artists. Most of us are very serious about what we do, and want to be proud of our photography. But here’s a fact: Your photography marketing and selling skills are way, way more important than your photography skills. Now, don’t get me wrong – you do have to consistently produce a quality product that your clients love –…
If you’ve studied with me for any time at all, you’ve heard me reveal one of the MAJOR discoveries of my life: “Successful photographers force themselves to do the things the failures don’t want to do.” I know I mentioned this before here, but it’s so important. In fact, I often tell my wife Cheri to put this on my…
Ever wonder why some photographers are so successful, while others struggle? Photography marketing seems so mysterious. And photography sales and selling seem like a really difficult subject. So how do they do it? I do a lot of one-on-one coaching and consulting with photographers around the world, and here’s what I’ve found: Successful photographers FORCE themselves to do the things…
