‘Photography Pricing Secrets That Really Work’ Archives
Photography Marketing & Selling Secret #23: Never Post Your Prices On Your Website
Photography marketing is a lot of work. You put so much time and effort into the marketing of your photography, don't screw everything up when someone responds to your marketing and visits your photography website. Never, ever post your fees on your website. If you do, you're (at least) cutting your cash flow and profits in half! This... [Read More]
Photography Marketing and Selling Secret Number 15 – How To Present Your Prices To Prospects In Your Studio.
What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person - in such a way that they were more likely to hire you and give you money today? Well there is. I call it the "Never Mentioned A Dimension Law." Here's how it works: Now, we know that the right side of the brain... [Read More]
Photography Marketing And Selling Secret #14 – How To Present Your Prices On The Telephone
Photography Marketing and Selling are very closely related and intertwined in your photography business. Unless you master them both - you fail. But most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fact of the matter is that if you suck at photography marketing and selling, then no matter... [Read More]
Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee
Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid "Creation Fee" for their portrait... [Read More]
Photography Marketing & Pricing – 5 Key Techniques That Work Like Magic Today
Photography Marketing & Pricing can be frustrating - but it's doesn't need to be. Here's 5 secrets regarding your photography marketing and pricing that will make you a lot of money with your photography business: 1. Decide NOT to keep your prices really low - it's just not necessary. If you keep your prices low - you won't make... [Read More]
Photography Business Tip: An Amazing Photography Sales & Pricing Secret
Most photographers realize that pricing is important, of course. But effectively pricing your photography services involves more than just assigning prices to certain sizes and trying to convince people to "buy stuff." To be truly successful in your photography business, you must consider human psychology, proven sales principles, and blind... [Read More]
Auto-Pilot Pricing Key Points
One of the KEYS to my photographic success is what I call "AutoPilot Pricing." It has worked amazingly well for me and I highly recommend you adopt the same system for your own photography business. Here it is: Twice a year, every year, you AUTOMATICALLY raise your prices between 10% and 20%. You do this on January 1st as you're watching... [Read More]
