‘Photography Sales Techniques & Tips’ Archives
Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”
You work hard at marketing photography. Indeed, your photography marketing is probably one of the most challenging parts of your photography business. So when people respond to your photo marketing, you want to be SURE you don’t lose someone who could have ended up being an excellent client of yours. Believe it or not, if you do things... [Read More]
Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor
I urge you to never show your images on a computer monitor! Instead, project the images into a 40x50 or 40x60 frame, over a sofa! Most photographers don’t realize that the single, biggest decision of their career is how they present their images to their clients. It’s way more important than what camera to use, or what version of... [Read More]
Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz
Never let the original images ("proofs or thumbnails" or whatever) leave your photography business. And, by the way, that includes posting them online, too! This is a HUGE mistake I see photographers making all over the world right now, and it's costing them thousands of lost dollars, pounds, euros, etc. Here’s an important... [Read More]
Photography Marketing & Selling Secret #20: Photo Biz Layout & Design Secrets To Increase Profits Fast
Whether you have a store front photography studio on main street or work out of your home, here are eight key points to making top money with your photography business. Marketing & Selling Key Point #1. You sell what you show. This seems so obvious, but unless someone constantly reminds you of this, you can forget it. In our photo... [Read More]
Photography Marketing & Selling Secret #18: Put as much time into presenting & selling your images as you do into creating them!
There's a huge mistake most portrait and wedding photographers all over the world are making these days that is costing them hundreds of thousands of dollars. Do you know what this mistake is? Are you making this mistake yourself? Here it is: most photographers put a huge amount of time and effort and talent into creating their photographs,... [Read More]
Photography Marketing & Selling Secret #17 – Three Powerful Phone & E-mail Tips
Question: Is there something you can do in the next seven days to be assured of bringing in more money RIGHT NOW - regardless of the economy or all the cheap competition everywhere? The Answer: Yes! Answer your telephone and e-mail price inquiries correctly! There's GOLD in them! Here's three powerful tips: 1. Always use the... [Read More]
Photography Marketing and Selling Secret #16: What to say when someone asks you, after you present your fees to her: “What do I get for that?”
How many times have you presented your prices to someone only to have her respond back to you by asking you, "Well, what do I get for that?" If you're like me, and most other photographers in the world, you've had that happen many, many times. Well, after years of research and testing, I have discovered the very best way to respond to... [Read More]
Photography Marketing and Selling Secret Number 15 – How To Present Your Prices To Prospects In Your Studio.
What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person - in such a way that they were more likely to hire you and give you money today? Well there is. I call it the "Never Mentioned A Dimension Law." Here's how it works: Now, we know that the right side of the brain... [Read More]
Photography Marketing And Selling Secret #14 – How To Present Your Prices On The Telephone
Photography Marketing and Selling are very closely related and intertwined in your photography business. Unless you master them both - you fail. But most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fact of the matter is that if you suck at photography marketing and selling, then no matter... [Read More]
Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee
Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid "Creation Fee" for their portrait... [Read More]
