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Photography Marketing Success Secret #5 – Dress Like You’re Already Successful
You Must Dress Professionally To Be Successful
One of the things I discovered as I was building my photography business, was that you want to dress for your target market, not for the market you are serving at the moment.
When I first started out, my prices were really low, (because I didn’t know any better,) and I was tending to work with the lower middle class. Nothing wrong with that, I just wanted higher average sales and profits, so I decided to go after the upper middle class.
So I had to dress like that “Target Market” I wanted to serve, even though at that moment, I wasn’t working with many of them.
So I dressed better. I couldn’t afford expensive clothing, but I could select clothing that helped me look my best. Clothing that helped me build and maintain a professional, successful image.
This is way more important than most photographers realize. You see, you and I deal in a visual profession. You are Read the rest of this entry »
Photography Marketing Success Secret #4 – Look Successful To Drive People To You
Success Is Reachable If You Follow The Marketing Secrets!
I’ve spent over 40 years discovering what I call “Photography Marketing Success Secrets” – those secrets which will cause you to earn the greatest amount of money in photography with the least amount of time and work. It’s not that you or I are lazy. It’s that you want to create the finest photography possible, with the least amount of work, and earn the greatest amount of profit for your efforts.
You’ve probably heard the saying, “Nothing Succeeds Like Success.” Well, this is absolutely true, and vitally important to your success in photography marketing!
What this means is that you have to look successful, BEFORE you can actually become successful! So even if you aren’t as successful as you want to be yet, by taking advantage of the secrets I’m going to discuss here, you will Read the rest of this entry »
Photography Marketing VIDEO Tip – “CALL TO ACTION!” A must!
For more secrets, check out: ** http://cjlewis.com ** If your photography marketing isn’t effective enough, I need to ask you a very important question – do you have a COMPELLING CALL TO ACTION in all your photography marketing? Marketing photography is all about getting people to some sort of action RIGHT NOW, and not put it off. In this photography marketing video tip, I’ll talk to you about the all important CALL TO ACTION!
CLICK HERE NOW For More Secrets:www.cjlewis.com/Secrets.html
Photography Marketing Video HOT-TIP – “Website Baby Steps”
For more secrets, check out: ** http://cjlewis.com/secrets.html ** Photography marketing is all about asking the potential photography client to just take BABY STEPS toward working with us. This approach is no different with marketing photography with your website. Be sure to watch this video for great photography business tips on how to get clients to take baby steps toward working with you now. Enjoy this video!
CLICK HERE NOW For More Secrets:www.cjlewis.com/Secrets.html
Three Photography Marketing Secrets You Should Know
Photography Marketing From Many Sources Works Best
You and I are not professionally trained marketers. We don’t have a Marketing degree from Harvard. No – we’re professional photographers who love photography and basically don’t like marketing.
But, there are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you – until now.
Photography Marketing Secret #1: It’s critical you create a huge demand for your “limited supply” and then control the volume of work you do with the price.
When I first started in photography, I didn’t “get” this at all. I thought like this: “How much marketing do I need to do anyway? I’m just one person. How many clients can I possibly work with anyway? I’m small, so my marketing can be small.”
No! In an artistic profession such as photography, it’s important to realize that you must create a HUGE demand for your limited supply, and then you control the volume of work you do with the prices you charge.
So what you need to do is think much bigger. You need to have “multiple streams of marketing” out in your marketing area. (See #3 below.)
A Photography Marketing Checklist For Your Photo Success
Photography Marketing Is Like A Puzzle - Each "Piece" Counts
First, a warning: In your marketing and advertising, be sure you don’t strive to just “get your name out there.” I hear photographers say this all the time. It’s a common mistake. You see, most photographers hate marketing and advertising. It costs money, takes time, and they don’t feel it works. So when it comes time to figure out their marketing plan, they just think about “how to get my name out there.” Big mistake.
In this day and age, it’s not enough to get your name out there – no way. You need to give people very clear, specific, emotional reasons to take action NOW, and contact you now. If you fail to do this, your phone won’t ring and you won’t receive any email inquiries – at least not enough to pay the bills and
Photography Marketing Success Secret #3 – Don’t Look For The Magic Pill
Want the "magic pill" for photography marketing?
Have you ever wondered why some photographers are successful – even in tough times – while others are not successful – even in great times? What is it that separates the winners from those who are struggling? It almost seems like the successes are taking some special, secret “magic pill” that is causing them to become famous and successful no matter what.
But not true. There is no “magic pill” when it comes to photography marketing success.
So why are they successful? It’s not their photography expertise – although that’s important, of course. The real difference is their
Your Photography Marketing & Selling Success Totally Depends On Your …
Your Success Depends On Way More Than Just Your Photo Talent!
…any idea what the rest of that sentence is? If I had a gun to your head, and asked you to complete the sentence correctly or I’d pull the trigger, what would your answer be?
As I’ve mentioned many times, it’s extremely difficult to narrow anything down to just ONE THING. Everything in the photography business is interconnected.
But I just finished our “Inner Circle Call-In-Day” where I take personal calls and questions on the telephone from my members, and one of the conversations I had today caused me to write this post today…
Your photography marketing and selling success totally depends on your….
attitude. Let me explain:
This member was really depressed, discouraged and negative. (But at least he knew it, and that was why he called me today!) He wondered what he could do to “fix” the problem.
My answer: PTS Time – which I have talked about before, so I won’t walk you through it all again today. (By the way, this month’s Inner Circle Newsletter reveals the “9 Power Secrets” to my success in photography, and PTS Time is one of them, and I explain it all in detail!)
Anyway, we talked about the fact that if you don’t take time to USE your brain, before all the stuff you need to do starts driving your day, you’ll never grow and do the things you really need to do to be successful with your marketing and selling, and your attitude will suffer because of all the negativity in the world these days. You see, as the first hour of your day goes, so goes your day. So it’s up to you to be sure that first hour starts off correctly and positively.
So here’s the thing: If you are having troubles with your marketing or selling, look first at your attitude towards what it is you do – your photography – and what the images you are creating mean to your clients. If your attitude is the least bit negative or depressed – for any reason - this will totally affect everything else you do to build up your business!
It’s totally YOUR RESPONSIBILITY to maintain a good, positive, healthy attitude at all times. No one else can do it for you. And if you fail at this responsibility, everything else will fall apart around you. So do whatever is necessary to get yourself at the “top of your game” as far as your attitude goes.
Here’s a couple of suggestions on what to do:
1. Read or listen to positive books, CD’s videos – every single day – at the beginning of the day. Put the positive in, to help yourself remain positive for the entire day.
2. Set some great goals – those are what will keep you motivated and positive. For example, maybe you’ve always wanted to take an Alaskan Cruise. Set the dates, pick the cruise, and then set a goal you must reach, in order to be able to actually take that cruise.
3. Stay away from the negative, dangerous people who will tell you that now is not the right time, or you can’t do it, or things are so terrible, etc. etc. Surround yourself with positive people and get as far away from the negative people as you can.
4. Pick a positive, successful “mentor” to communicate with and to model yourself after.
If you will do these things, you will see magical things start happening! Your marketing will start working better! It’s like a miracle. And you’ll start doing additional marketing that you knew you should be doing, but just didn’t feel like doing! Things will pick up! And your sales will improve dramatically. People can easily tell what your real attitude is, and that attitude has a HUGE effect on your sales!
Hope this was helpful, and for more photography business building tips, techniques and ideas, go to http://www.cjlewis.com
Photography Marketing Tip – VIDEO: “Website Testimonials”
If you don’t have very powerful testimonials as part of your photography website, you’re missing out on a major photo marketing secret! Check this photography business video tip out right now…
CLICK HERE NOW For More Secrets:www.cjlewis.com/FreeSecrets.html
Photography Marketing Video Tip – “Find Your Target Market”
Successful photography marketing is all about getting the right message to the right TARGET MARKET. In this photography business and marketing video, I’ll reveal how we’ve discovered the best target market for portrait and wedding photography.
CLICK HERE NOW For More Secrets:www.cjlewis.com/FreeSecrets.html
