Trying to make a great living with your photography business without becoming a “Master Marketer” is like trying to start your car without the keys. I suppose you could eventually do it – but it would take a lot of hard work and time. Most master marketers agree that it takes 5 positive impressions before someone will actually pick up…
On the subject of photography marketing, here are 8 secrets I have found to be very powerful and effective for both Online marketing such as websites, email marketing, etc. and off line marketing such as sales letters, advertisements, etc.: 1. The more you tell, the more you sell. Longer copy, if well written and interesting, almost always outsells shorter copy.…
I was just finishing up next month’s “Renegade Photographer Inner Circle” Newsletter that most of you already are members of, and thinking about the Portrait & Wedding Photography Business, and what ideas or suggestions I might be able to offer to those photographers who follow this blog… And as I was finishing it up, I came across a great quotation,…
It’s one of the most amazing things… I talk so much about the power of exhibiting your photography all over your town as a powerful photography marketing tool, and yet so few photographers actually go out and get them. I guess they just aren’t as hungry, or as scared as I was. Trust me. If I hadn’t gotten those exhibits,…
