Posts Tagged ‘ marketing photos ’

Photography Marketing Secret: How To Get Free Exhibits To Market Your Photography Business

Photography Marketing Secret: How To Get Free Exhibits To Market Your Photography Business

Photography marketing is critical to your photo business success. If you market correctly, you prosper, because the photography industry is full of artistic people who don’t know much about marketing. (I didn’t know ANYTHING about marketing when I first got going in photography.) So once you start marketing very smartly, using proven methods, you will grow and prosper extremely quickly.…

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Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”

Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”

You work hard at marketing photography. Indeed, your photography marketing is probably one of the most challenging parts of your photography business. So when people respond to your photo marketing, you want to be SURE you don’t lose someone who could have ended up being an excellent client of yours. Believe it or not, if you do things right, you…

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Photography Marketing & Selling Secret #23: Never Post Your Prices On Your Website

Photography Marketing & Selling Secret #23: Never Post Your Prices On Your Website

Photography marketing is a lot of work. You put so much time and effort into the marketing of your photography, don’t screw everything up when someone responds to your marketing and visits your photography website. Never, ever post your fees on your website.  If you do, you’re (at least) cutting your cash flow and profits in half! This is a…

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Photography Marketing & Selling Secret #19: Portrait Policies For Profit

Photography Marketing & Selling Secret #19: Portrait Policies For Profit

Question: Are you running your photo business, or is it running you – and how’s it working for you? One of the biggest mistakes I see photographers around the world making is they don’t have very specific, carefully determined policies which they adhere to – no matter what, regarding the running of their photography business. In my opinion, here’s the…

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Three Powerful Phone & E-mail Tips To Boost Your Photography Sales – FAST

Three Powerful Phone & E-mail Tips To Boost Your Photography Sales – FAST

Right now, I’m hearing from photographers all over the world complaining that potential clients ask them “how much do you charge,” and when the question is answered, they say “thanks, I’m just shopping around.  I’ll call you back if I have more questions.”   Boom.  They’re gone.  Never to be heard from again. Imagine if you knew something you could…

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Photography Marketing and Selling Secret #16: What to say when someone asks you, after you present your fees to her: “What do I get for that?”

Photography Marketing and Selling Secret #16: What to say when someone asks you, after you present your fees to her: “What do I get for that?”

How many times have you presented your prices to someone only to have her respond back to you by asking you,  “Well, what do I get for that?” If you’re like me, and most other photographers in the world, you’ve had that happen many, many times. Well, after years of research and testing, I have discovered the very best way…

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Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee

Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee

Why is it so important to have a pre-paid, separate fee for you creating the photographs?  The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid “Creation Fee” for their portrait services.…

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Photography Marketing and Advertising Tip: A Powerful Free Tool Every Photographer Needs For Success

Photography Marketing and Advertising Tip:  A Powerful Free Tool Every Photographer Needs For Success

Not keeping a few simple records of every original inquiry that comes into your photography business is like trying to sail a ship across the ocean without ANY navigational tools at all – not even a compass – you might end up somewhere, sure – but who knows where that will be?  It certainly WON’T be where you wanted to…

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Specific Examples Of Unique Factors For Wedding Photography

Specific Examples Of Unique Factors For Wedding Photography

In previous posts, I have explained how important it is to have at least 10 “Unique Factors” for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.…

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Photography Marketing Success Secret #9 – Specific Examples Of Unique Factors That Will Book You More Clients!

Photography Marketing Success Secret #9 – Specific Examples Of Unique Factors That Will Book You More Clients!

It’s vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area.  What’s special about you?  And then it’s vital that you TALK about these important “Unique Factors” to all your prospects – in all your marketing, your phone conversations, and in person! As you know, marketing &…

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