Posts Tagged ‘ photo business building ’

Photography Marketing Secret: How To Get Free Exhibits To Market Your Photography Business

Photography Marketing Secret: How To Get Free Exhibits To Market Your Photography Business

Photography marketing is critical to your photo business success. If you market correctly, you prosper, because the photography industry is full of artistic people who don’t know much about marketing. (I didn’t know ANYTHING about marketing when I first got going in photography.) So once you start marketing very smartly, using proven methods, you will grow and prosper extremely quickly.…

Read more »

Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”

Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”

You work hard at marketing photography. Indeed, your photography marketing is probably one of the most challenging parts of your photography business. So when people respond to your photo marketing, you want to be SURE you don’t lose someone who could have ended up being an excellent client of yours. Believe it or not, if you do things right, you…

Read more »

Photography Marketing & Selling Secret #23: Never Post Your Prices On Your Website

Photography Marketing & Selling Secret #23: Never Post Your Prices On Your Website

Photography marketing is a lot of work. You put so much time and effort into the marketing of your photography, don’t screw everything up when someone responds to your marketing and visits your photography website. Never, ever post your fees on your website.  If you do, you’re (at least) cutting your cash flow and profits in half! This is a…

Read more »

Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor

Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor

I urge you to never show your images on a computer monitor! Instead, project the images into a 40×50 or 40×60 frame, over a sofa! Most photographers don’t realize that the single, biggest decision of their career is how they present their images to their clients.  It’s way more important than what camera to use, or what version of PhotoShop…

Read more »

Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz

Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz

Never let the original images (“proofs or thumbnails” or whatever) leave your photography business.  And, by the way,  that includes posting them online, too! This is a HUGE mistake I see photographers making all over the world right now, and it’s costing them thousands of lost dollars, pounds, euros, etc. Here’s an important sentence to remember always:  “Just because we…

Read more »

Photography Marketing & Selling Secret #20: Photo Biz Layout & Design Secrets To Increase Profits Fast

Photography Marketing & Selling Secret #20: Photo Biz Layout & Design Secrets To Increase Profits Fast

Whether you have a store front photography studio on main street or work out of your home, here are eight key points to making top money with your photography business. Marketing & Selling Key Point #1.  You sell what you show. This seems so obvious, but unless someone constantly reminds you of this, you can forget it. In our photo…

Read more »

Three Powerful Phone & E-mail Tips To Boost Your Photography Sales – FAST

Three Powerful Phone & E-mail Tips To Boost Your Photography Sales – FAST

Right now, I’m hearing from photographers all over the world complaining that potential clients ask them “how much do you charge,” and when the question is answered, they say “thanks, I’m just shopping around.  I’ll call you back if I have more questions.”   Boom.  They’re gone.  Never to be heard from again. Imagine if you knew something you could…

Read more »

Photography Marketing and Selling Secret Number 15 – How To Present Your Prices To Prospects In Your Studio.

Photography Marketing and Selling Secret Number 15 – How To Present Your Prices To Prospects In Your Studio.

What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person –  in such a way that they were more likely to hire you and give you money today? Well there is. I call it the “Never Mentioned A Dimension Law.” Here’s how it works: Now, we know that…

Read more »

Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee

Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee

Why is it so important to have a pre-paid, separate fee for you creating the photographs?  The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid “Creation Fee” for their portrait services.…

Read more »

Specific Examples Of Unique Factors For Wedding Photography

Specific Examples Of Unique Factors For Wedding Photography

In previous posts, I have explained how important it is to have at least 10 “Unique Factors” for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.…

Read more »

Creativity International / Charles Lewis Photography PO Box 848, Ada, MI 49301 | 616-868-0373