It’s vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area. What’s special about you? And then it’s vital that you TALK about these important “Unique Factors” to all your prospects – in all your marketing, your phone conversations, and in person! As you know, marketing &…
I have a couple of photography marketing questions for you: Why should someone decide to hire you, over all the other photographers in the area? What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all? If you don’t know the answers to…
One of the major, little known “secrets” to photography marketing success is that you must sound successful, to be successful You need to talk as if you are already successful, even if you aren’t as successful as you’d like to be yet. Now, I don’t mean you are arrogant – just that what you say sounds very successful. This also…
One of the things I discovered as I was building my photography business, was that you want to dress for your target market, not for the market you are serving at the moment. When I first started out, my prices were really low, (because I didn’t know any better,) and I was tending to work with the lower middle class. …
You and I are not professionally trained marketers. We don’t have a Marketing degree from Harvard. No – we’re professional photographers who love photography and basically don’t like marketing. But, there are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you – until now. Photography Marketing Secret…
First, a warning: In your marketing and advertising, be sure you don’t strive to just “get your name out there.” I hear photographers say this all the time. It’s a common mistake. You see, most photographers hate marketing and advertising. It costs money, takes time, and they don’t feel it works. So when it comes time to figure out their…
Trying to make a great living with your photography business without becoming a “Master Marketer” is like trying to start your car without the keys. I suppose you could eventually do it – but it would take a lot of hard work and time. Most master marketers agree that it takes 5 positive impressions before someone will actually pick up…
It’s one of the most amazing things… I talk so much about the power of exhibiting your photography all over your town as a powerful photography marketing tool, and yet so few photographers actually go out and get them. I guess they just aren’t as hungry, or as scared as I was. Trust me. If I hadn’t gotten those exhibits,…
