Posts Tagged ‘ photo marketing ’

Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee

Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee

Why is it so important to have a pre-paid, separate fee for you creating the photographs?  The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid “Creation Fee” for their portrait services.…

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Photography Marketing and Advertising Tip: A Powerful Free Tool Every Photographer Needs For Success

Photography Marketing and Advertising Tip:  A Powerful Free Tool Every Photographer Needs For Success

Not keeping a few simple records of every original inquiry that comes into your photography business is like trying to sail a ship across the ocean without ANY navigational tools at all – not even a compass – you might end up somewhere, sure – but who knows where that will be?  It certainly WON’T be where you wanted to…

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Specific Examples Of Unique Factors For Wedding Photography

Specific Examples Of Unique Factors For Wedding Photography

In previous posts, I have explained how important it is to have at least 10 “Unique Factors” for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.…

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Photography Marketing Success Secret #9 – Specific Examples Of Unique Factors That Will Book You More Clients!

Photography Marketing Success Secret #9 – Specific Examples Of Unique Factors That Will Book You More Clients!

It’s vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area.  What’s special about you?  And then it’s vital that you TALK about these important “Unique Factors” to all your prospects – in all your marketing, your phone conversations, and in person! As you know, marketing &…

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Photography Marketing Success Secret #8 – A Major “Photo Marketing Secret” Almost No Photographers Know About!

Photography Marketing Success Secret #8 – A Major “Photo Marketing Secret” Almost No Photographers Know About!

I have a couple of photography marketing questions for you:  Why should someone decide to hire you, over all the other photographers in the area?  What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all? If you don’t know the answers to…

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Photography Marketing Success Secret #6 – Act Successful To Become Successful

Photography Marketing Success Secret #6 – Act Successful To Become Successful

It’s a proven fact: You must act successfully to become successful! This involves your mind-set.  How would you act if you were really tremendously successful?  Now, we aren’t talking about being arrogant here, or talking down to your prospects and clients.  No way. But it’s important for you to realize that you are constantly sending out messages to people, so…

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Photography Marketing Success Secret #4 – Look Successful To Drive People To You

Photography Marketing Success Secret #4 – Look Successful To Drive People To You

  I’ve spent over 40 years discovering what I call “Photography Marketing Success Secrets” – those secrets which will cause you to earn the greatest amount of money in photography with the least amount of time and work.  It’s not that you or I are lazy.  It’s that you want to create the finest photography possible, with the least amount…

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Three Photography Marketing Secrets You Should Know

Three Photography Marketing Secrets You Should Know

You and I are not professionally trained marketers. We don’t have a Marketing degree from Harvard. No – we’re professional photographers who love photography and basically don’t like marketing. But, there are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you – until now. Photography Marketing Secret…

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Photography Marketing Success Secret #3 – Don’t Look For The Magic Pill

Photography Marketing Success Secret #3 – Don’t Look For The Magic Pill

Have you ever wondered why some photographers are successful – even in tough times – while others are not successful – even in great times? What is it that separates the winners from those who are struggling?  It almost seems like the successes are taking some special, secret “magic pill” that is causing them to become famous and successful no…

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Photography Marketing Success Secret #2 – Market & Sell The Emotion – Not The Paper

Photography Marketing Success Secret #2 – Market & Sell The Emotion – Not The Paper

Photography marketing is difficult. In order to be effective, it’s critical you realize exactly what it is you’re really offering to people. A quick story: I’m a real Walt Disney fan.  His brother, Roy, tells this story:  “There was this fellow who worked on the Disneyland railroad train and he handled the public rather curtly.  Walt said to one of…

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