Posts Tagged ‘photography business building’
Photography Marketing & Selling Secret #25: The Best List To Market Photography To!
Photography marketing is all about getting qualified people to hire you to create their photography, rather than having them go to some other photographer in your area, or doing nothing at all. Did you know that there is a group of people who are by far the BEST people to market your photography services to? If you market to these people... [Read More]
Photography Marketing Secret: How To Get Free Exhibits To Market Your Photography Business
Photography marketing is critical to your photo business success. If you market correctly, you prosper, because the photography industry is full of artistic people who don't know much about marketing. (I didn't know ANYTHING about marketing when I first got going in photography.) So once you start marketing very smartly, using proven... [Read More]
Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”
You work hard at marketing photography. Indeed, your photography marketing is probably one of the most challenging parts of your photography business. So when people respond to your photo marketing, you want to be SURE you don’t lose someone who could have ended up being an excellent client of yours. Believe it or not, if you do things... [Read More]
Photography Marketing & Selling Secret #23: Never Post Your Prices On Your Website
Photography marketing is a lot of work. You put so much time and effort into the marketing of your photography, don't screw everything up when someone responds to your marketing and visits your photography website. Never, ever post your fees on your website. If you do, you're (at least) cutting your cash flow and profits in half! This... [Read More]
Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor
I urge you to never show your images on a computer monitor! Instead, project the images into a 40x50 or 40x60 frame, over a sofa! Most photographers don’t realize that the single, biggest decision of their career is how they present their images to their clients. It’s way more important than what camera to use, or what version of... [Read More]
Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz
Never let the original images ("proofs or thumbnails" or whatever) leave your photography business. And, by the way, that includes posting them online, too! This is a HUGE mistake I see photographers making all over the world right now, and it's costing them thousands of lost dollars, pounds, euros, etc. Here’s an important... [Read More]
Photography Marketing & Selling Secret #20: Photo Biz Layout & Design Secrets To Increase Profits Fast
Whether you have a store front photography studio on main street or work out of your home, here are eight key points to making top money with your photography business. Marketing & Selling Key Point #1. You sell what you show. This seems so obvious, but unless someone constantly reminds you of this, you can forget it. In our photo... [Read More]
Photography Marketing and Selling Secret #16: What to say when someone asks you, after you present your fees to her: “What do I get for that?”
How many times have you presented your prices to someone only to have her respond back to you by asking you, "Well, what do I get for that?" If you're like me, and most other photographers in the world, you've had that happen many, many times. Well, after years of research and testing, I have discovered the very best way to respond to... [Read More]
Photography Marketing and Selling Secret Number 15 – How To Present Your Prices To Prospects In Your Studio.
What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person - in such a way that they were more likely to hire you and give you money today? Well there is. I call it the "Never Mentioned A Dimension Law." Here's how it works: Now, we know that the right side of the brain... [Read More]
Photography Marketing and Advertising Tip: A Powerful Free Tool Every Photographer Needs For Success
Not keeping a few simple records of every original inquiry that comes into your photography business is like trying to sail a ship across the ocean without ANY navigational tools at all - not even a compass - you might end up somewhere, sure - but who knows where that will be? It certainly WON'T be where you wanted to go! If you want more... [Read More]
