Posts Tagged ‘ Photography Success ’

Photography Marketing & Selling Secret #34: Three Easy, Proven, Photography Sales Tips That Work Like Magic

Photography Marketing & Selling Secret #34: Three Easy, Proven, Photography Sales Tips That Work Like Magic

Photography Marketing is difficult and often painful for many photographers.  If you’re going to work so hard to market your photography business, then once someone contacts you, by email or telephone, let’s make darn sure you do everything you possibly can to book that prospect, or at least move her to the next step in the process! Is it possible,…

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Photography Marketing & Selling Secret #31: My 15 Step Formula For Photo Success

Photography Marketing & Selling Secret #31: My 15 Step Formula For Photo Success

Real success in portrait and wedding photography is elusive.  Sometimes it seems like you have a better chance of being hit by a meteorite than being a truly successful portrait and wedding photographer … especially in a Recession, and with all the cheap digital photographers popping up everywhere. But if you have a PROVEN PLAN, and you WORK that plan,…

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Photography Marketing & Selling Secret #30: 8 Photo Sales Tips That Will Skyrocket Your Profits

Photography Marketing & Selling Secret #30: 8 Photo Sales Tips That Will Skyrocket Your Profits

Photography marketing is an important part of success in photography – of course.  But once your marketing starts working, and people are contacting you, how do you handle that inquiry?  If you mess this up, you LOSE that person, which your photography marketing worked so hard to get to contact you in the first place! Let’s talk about 8 major…

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Photography Marketing & Selling Secret #29: The Ultimate Reason Most Photographers Fail

Photography Marketing & Selling Secret #29: The Ultimate Reason Most Photographers Fail

Most photographers don’t like photography marketing and selling.  As a result, their photography business usually fails financially, and they end up burning out, giving up, selling their photography equipment, and losing everything.  To most photographers, the marketing & selling aspects of the business are really painful & confusing. It’s totally understandable, because we went into photography because we love photography…

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Photographer’s Guide To Becoming A SESSION-BOOKING PRO When Answering The Phone!

Photographer’s Guide To Becoming A SESSION-BOOKING PRO When Answering The Phone!

Photography marketing is one of the most challenging aspects of running a successful photography business. So because you and I have put so much time and effort into getting the telephone to ring, when it does ring, you want to be darn sure you are handling it correctly and most effectively. This way, you book as many callers as possible.…

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Photography Marketing Secret: How To Get Free Exhibits To Market Your Photography Business

Photography Marketing Secret: How To Get Free Exhibits To Market Your Photography Business

Photography marketing is critical to your photo business success. If you market correctly, you prosper, because the photography industry is full of artistic people who don’t know much about marketing. (I didn’t know ANYTHING about marketing when I first got going in photography.) So once you start marketing very smartly, using proven methods, you will grow and prosper extremely quickly.…

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Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”

Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”

You work hard at marketing photography. Indeed, your photography marketing is probably one of the most challenging parts of your photography business. So when people respond to your photo marketing, you want to be SURE you don’t lose someone who could have ended up being an excellent client of yours. Believe it or not, if you do things right, you…

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Photography Marketing & Selling Secret #23: Never Post Your Prices On Your Website

Photography Marketing & Selling Secret #23: Never Post Your Prices On Your Website

Photography marketing is a lot of work. You put so much time and effort into the marketing of your photography, don’t screw everything up when someone responds to your marketing and visits your photography website. Never, ever post your fees on your website.  If you do, you’re (at least) cutting your cash flow and profits in half! This is a…

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Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor

Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor

I urge you to never show your images on a computer monitor! Instead, project the images into a 40×50 or 40×60 frame, over a sofa! Most photographers don’t realize that the single, biggest decision of their career is how they present their images to their clients.  It’s way more important than what camera to use, or what version of PhotoShop…

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Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz

Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz

Never let the original images (“proofs or thumbnails” or whatever) leave your photography business.  And, by the way,  that includes posting them online, too! This is a HUGE mistake I see photographers making all over the world right now, and it’s costing them thousands of lost dollars, pounds, euros, etc. Here’s an important sentence to remember always:  “Just because we…

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