Here's What Just A Few Photographers Have To Say About Charles Lewis:
Bringing In About
$500,000 THIS YEAR ALONE! Shooting For $1,000,000 Next Year!
"Chuck, I can't tell you enough what a lifesavers your secrets have been! I've had been a fairly successful
photographer for many years - but things in the business REALLY started to change. Things I'd been doing for years were no longer really working. Then, I discovered your secrets. Now, I'm making SUPER money
! I'm so thrilled that people are now willing to pay me what I deserve to be making! This year, it looks like we're going to bring in about $500,000 - no kidding! Next year, we're shooting to
double that - and I have no doubt that's completely possible. You have no idea (or obviously you do) what it's like to make a great living doing what I've always loved most. Your devoted student
and friend, Hal."
-Hal Jaffe - Memphis, TN
$16,000 From JUST ONE Sale - One Of His Biggest EVER! - PLUS Profits Have TRIPLED!
"First of all, Chuck, I have to tell you that our entire photography business has been built on your secrets, no exception. And
because of that, our profits have TRIPLED since we started using your stuff! One of our largest sales ever was a $16,000 sale - I can hardly believe how great everything is working. Great stuff. I
wanted you to know how much I appreciate what you've done for my business, and for the photographic industry."
-Steven Kramer - Redbank, NJ
CHARLES J. LEWIS ONLINE NEWSLETTER
Marketing & Sales Secrets For Charles Lewis
Photographic Members ONLY!
Pricing Tips For This Economy
by: Charles J. Lewis
In my previous Quick Tip I shared with you the story about Picasso and
the woman who complained about his prices - and explained that you NEVER, EVER want to lower your prices - not now - not ever - regardless of the economy.
Now, let's talk about what you CAN do to play with your prices to help encourage and
motivate people to call you or email you and to work with you during these slow economic times.
Now, before I get to these very powerful techniques - it's IMPORTANT you realize that
money and discounts are only ONE way to motivate people to hire you - don't over do it or feel it's the only way to get people into your business. But it's one place to start.
What you do, is have "Special Offers" - special discounts, etc. This allows you to do
several very MOTIVATING things that get people to call you now - but - and this is a big "BUT" - but, the offer expires on a specific date, and your fees go back to where they normally are.
HERE'S 5 PERSUASIVE WAYS TO GET PEOPLE TO CALL YOU NOW AND HIRE YOU NOW -REGARDLESS OF THIS RECESSION
1. You absolutely have a DEADLINE when this special offer will expire - usually in
about two weeks - which motivates her to call you NOW.
2. You have a specific limited number of people you can honor this special offer with, because you are so busy.
3. You throw in several valuable "Bonus Gifts" and "Premiums" (but NOT free photos!)
which motivates her to take action now.
4. You have special introductory offers for your latest, newest products, innovations and
services - but with a deadline for these, also.
5. Obviously, especially during the Holidays right now, you offer "Gift Plaques" or "Gift
Folios" at a special, discounted fee.
Let's talk about each one of these briefly:
1. Deadlines - this is enormously powerful - there's a saying in the Direct Response Industry that goes like this: "No offer and deadline means no response."
Your Special Offer absolutely expires on such and such a date. (I recommend this date be
about two weeks away - this seems to be the best length of time to have a special offer. Any longer tends to hurt response, because she doesn't feel any real hurry to respond now
- and then she forgets about it or decides to do something else instead.
2. Limited number of people for whom you can honor this special offer - this is also very powerful - you explain that because you are so terribly busy, you
just can't honor this special offer except for the "FIRST XX NUMBER OF PEOPLE" who call you right now.
This adds even more urgency for her to respond now - which is very important.
3. Bonus Gifts and Premiums - this is another way to entice people to hire you. Just NEVER give away free photographs - that totally cheapens your product.
So if you can't give away photos, what can you do? Here's a few ideas:
Give away frames for a certain size and above - but this expires on xxxx.
Give away an Art Leather Folio with customized, loving words on one side, and the
photograph on the other. (She pays for the photo, and you include the folio and customized wording as a bonus special free offer which expires on xxxxx.)
Give away certificates for services and products from the places where you have your
displays and exhibits. But this expires on xxxxx.
You get the idea here.
4. Special introductory offers for new products/services you have just started offering.
For example, let's say you decide to start offering the "Love Folio" - which I described
above. Then you can have a very special discounted offer, with a deadline, for only the X number of people who call you first - but it's NOT free - but it's discounted.
Or you can start offering "Watercolor Love Portraits" - where you print their favorite image
onto watercolor paper, and have a special, "Warm Fuzzy" saying printed on it, or a customized saying that the client writes for you.
Or you can start offering "Custom Leather Bound Family Storybook Volumes" - where you
photograph the family and build this beautiful customized volume, complete with wonderful poetry and other custom wordings throughout - and you can offer a very special discount on this NEW product you have just developed.
5. "Gift Plaques" or "Gift Folios" at a special, discounted fee.
The words "Gift Plaques" or "Gift Folios" are just nice ways to present the concept of a gift
certificate. We have used these for years, and they are very popular. (You simply put custom wording on one side of an Art Leather Folio, and the other side is blank. And you
don't mention the dollar value - so it's kept confidential from the recipient. Works great to bring in good cash flow this time of year.
But the special offer here is this: They invest in, let's say, a $500 Gift Folio, but only pay
you $400. It's a special discounted offer only between now and the Holidays.
See how this works?
The key here is for you to realize that during this Recession, it's absolutely going to take
more effort and more "smarts" on your part to get people to part with their money for your photography, so you are going to need to really improve your marketing, merchandising and selling skills.
All the best, and I hope these ideas have been helpful to you.
PS. In my next email Quick Tip, I'll talk about how to get the word out to everyone about
these special offers you're having - without it costing you much money at all!
Featured Photo-Money-Making Tools:
The Lewisized "Magic Booking Packet"
Telephone Scripts - Use These & Book 78% Of Your Phone Calls!
"Raid My Vault" - All My Marketing Pieces - Yours To Copy FOREVER!
Photography Marketing & Sales Secrets
How To Bring In Lots Of Clients In A Steady Stream, and Make BIG MONEY Working 35 Hours A Week Or Less
- All From Photography