Here's What Just A Few Photographers Have To Say About Charles Lewis:
Bringing In About
$500,000 THIS YEAR ALONE! Shooting For $1,000,000 Next Year!
"Chuck, I can't tell you enough what a lifesavers your secrets have been! I've had been a fairly successful
photographer for many years - but things in the business REALLY started to change. Things I'd been doing for years were no longer really working. Then, I discovered your secrets. Now, I'm making SUPER money
! I'm so thrilled that people are now willing to pay me what I deserve to be making! This year, it looks like we're going to bring in about $500,000 - no kidding! Next year, we're shooting to
double that - and I have no doubt that's completely possible. You have no idea (or obviously you do) what it's like to make a great living doing what I've always loved most. Your devoted student
and friend, Hal."
-Hal Jaffe - Memphis, TN
$16,000 From JUST ONE Sale - One Of His Biggest EVER! - PLUS Profits Have TRIPLED!
"First of all, Chuck, I have to tell you that our entire photography business has been built on your secrets, no exception. And
because of that, our profits have TRIPLED since we started using your stuff! One of our largest sales ever was a $16,000 sale - I can hardly believe how great everything is working. Great stuff. I
wanted you to know how much I appreciate what you've done for my business, and for the photographic industry."
-Steven Kramer - Redbank, NJ
CHARLES J. LEWIS ONLINE NEWSLETTER
Marketing & Sales Secrets For Charles Lewis
Photographic Members ONLY!
Getting The Word Out About YOUR Photography Business!
by: Charles J. Lewis
M. Photog., Cr.
In my last Quick Tip, I talked about 5 powerful ways to get people to
call you now and hire you now - regardless of this recession.
Now, let's talk about how to get the word out to everyone about those special offers, etc
. - without it costing you an arm, leg or shutter hand!
Here's 3 Powerful Ways To "Get The Word Out" To Prospects & Clients About
Your Limited Time Special Offers We Talked About In The Last Quick Tip:
1. Without a doubt, the single most powerful, effective way to contact people you
want to work with, AND GET THEM TO RESPOND NOW is to call your "VIP'S". Now, when I say "VIP'S" I'm referring to those people who have worked with you before
. This is the most important and overlooked list of people by most photographers!
Most photographers are constantly trying to figure out how to get to NEW prospects -
while they ignore those people who have bought from them before. Big Mistake.
So, what you do is "segment your list" of VIP'S. You go through the list, and pick those
people you really would love to work with again. Those who invested the most with you in the past. Those who were such nice people. Those who really loved what you did for them. You get the idea.
Then you simply call them and let them know how much you enjoyed working with them in
the past. No "sales pitch" - no nothing. Just be kind, friendly and appreciative. Ask how their family is doing. Ask what's new with them... etc. And then, after all that, you mention
to them this amazing special offer you're having, ..., etc.
Out of these calls, you will get NEW BUSINESS! Do it - you'll see.
And don't forget to do email blasts to your VIP's and also "snail mail" mailings to them.
These are the best people on the planet to be contacting about your special offers - RIGHT NOW.
And don't get caught up thinking that you don't have very many VIP's and therefore it's not
worth the effort to be contacting them. It doesn't take very many to make you a LOT of extra money you otherwise would not have had!
But what if you don't have any "VIP's" - then what do you do?
The second best way to "get the word out" about your special offers and discounts - and the least expensive way, by the way - is to get free displays and exhibits
of your photography all over town. Get them up in restaurants, office buildings, hair salons, movie theaters, malls, banks, etc.
This is enormously powerful. Why? Because, if you do this correctly, those people who
LIKE what you are creating will CALL YOU or email you. And those people who do NOT LIKE what you are doing won't call or email you.
This way, you're only talking with people on the phone, or through e-mail, who actually
LIKE and RESPECT what you do! This makes booking them much easier for you.
So, now, when these people call you or email you, you tell them all about your special
discount offer you're having, etc.
You also put "LIFT CARDS" on your displays that talk about the special offer you're
having right now, with the DEADLINE, and then the Lift Card tells them exactly what to do next. (Call you, or go to your website, email you, call your recorded message hot line, etc.)
3. A third way to "get the word out" about your special offers and discounts to the people you want to know about them, is to "become a big fish in a small pond". By
this I mean you carefully pick a "target group" of people who you want to make a big impression on.
The single biggest mistake I see photographers making with their marketing and advertising is they are trying to market too big
. Most photographers don't have the budget to be able to have any significant impression on everyone in their area - so the result is the marketing they do totally fails.
What I have done, and what I'm recommending you do as well, is to select a group of
people, which is small enough, and specific enough, that you can actually make an impression on them - through snail mail, email blasts, exhibits, etc. This way, you become
that "big fish" in that specific small "pond."
In my next "Quick Tip" I'll talk about how to select this "small pond" of target people you
want to concentrate your marketing and advertising efforts on for greatest effect.
Dedicated To Helping You Make More Money With Your Photography - Even During This RECESSION!
Featured Photo-Money-Making Tools:
The Lewisized "Magic Booking Packet"
Telephone Scripts - Use These & Book 78% Of Your Phone Calls!
"Raid My Vault" - All My Marketing Pieces - Yours To Copy FOREVER!
Photography Marketing & Sales Secrets
How To Bring In Lots Of Clients In A Steady Stream, and Make BIG MONEY Working 35 Hours A Week Or Less
- All From Photography