Here's What Just A Few Photographers Have To Say About Charles Lewis:
Bringing In About
$500,000 THIS YEAR ALONE! Shooting For $1,000,000 Next Year!
"Chuck, I can't tell you enough what a lifesavers your secrets have been! I've had been a fairly successful
photographer for many years - but things in the business REALLY started to change. Things I'd been doing for years were no longer really working. Then, I discovered your secrets. Now, I'm making SUPER money
! I'm so thrilled that people are now willing to pay me what I deserve to be making! This year, it looks like we're going to bring in about $500,000 - no kidding! Next year, we're shooting to
double that - and I have no doubt that's completely possible. You have no idea (or obviously you do) what it's like to make a great living doing what I've always loved most. Your devoted student
and friend, Hal."
-Hal Jaffe - Memphis, TN
$16,000 From JUST ONE Sale - One Of His Biggest EVER! - PLUS Profits Have TRIPLED!
"First of all, Chuck, I have to tell you that our entire photography business has been built on your secrets, no exception. And
because of that, our profits have TRIPLED since we started using your stuff! One of our largest sales ever was a $16,000 sale - I can hardly believe how great everything is working. Great stuff. I
wanted you to know how much I appreciate what you've done for my business, and for the photographic industry."
-Steven Kramer - Redbank, NJ
CHARLES J. LEWIS ONLINE NEWSLETTER
Marketing & Sales Secrets For Charles Lewis
Photographic Members ONLY!
Picasso & Photography...
by: Charles J. Lewis
Before I get to the key point of this important "Hot Tip" here's a quick
story that totally makes the point:
A woman was strolling along a street in Paris, when she spotted Picasso
sketching at a sidewalk cafe. The woman asked Picasso if he might sketch her, and charge accordingly.
Picasso obliged. In just minutes, there she was: an original Picasso. "And what do I owe you? she asked.
"Five thousand francs," he answered.
"But it only took you three minutes," she politely reminded him.
"No," Picasso said. "It took me all my life."
So, what's the point of this? It's a very important one. Especially in today's economic
Even if your business is down right now, and you're scared, Do
NOT lower your prices. Ever. Not now. Not ever.
That's the key point I wanted to make in this Hot Tip.
You see, people will ALWAYS complain about your prices - Recession or No Recession
. Plus, it's very likely you are worth more - way more - than you are charging right now, anyway. So don't allow yourself to be intimidated by the economy, or business being slow,
or anything else, and be tempted to lower your fees.
So what do you do INSTEAD of lowering your prices in difficult times?
The Real "Big 3" For Photography - That Will Make All The Difference To Your Cash Flow Right Now!
What you do is become better at what I call the "Big 3" (and no, it's not Ford, GM, and
Chrysler - that's a whole other story!)
What are the "Big 3" you ask?
Marketing, Pricing and Selling.
These "Big Three" have the power to skyrocket your profits and cash flow in an
amazingly short amount of time - especially in a slow economy.
You see, 96% of all photographers are LOUSY marketers - LOUSY pricers - and
LOUSY salespeople. And the result is they starve - especially in a down economic situation. Don't let this happen to you!
I used to hate marketing pricing and selling. All I wanted to do was create beautiful photographs.
But the problem was that I wasn't making enough money to stay alive and support my family.
So finally, out of desperation, I started to study the "Big 3".
And eventually, after investing over $56,000 in my studies, and many years of my time, I "got it."
You must "get it" too, if you want to grow and prosper.
You must become obsessed with marketing - not just "getting your name out there" -
never say that again - its WAY MORE THAN THAT. You must become obsessed with becoming a "Master Marketer" who is truly a craftsman at getting people to contact you and
inquire about the possibility of them hiring you to create photographs for them.
You must create a HUGE demand for your limited supply, and then control the volume of work you do with the price.
And you must become obsessed with selling - not pressure - not trickery - but honest,
sincere salesmanship where you find out what people want, and you help them to get it.
I used to think that if my work was "good enough" it would sell itself. I really wanted to
believe that. But as long as I did, I starved. It was only when I mastered the art of being a "Warm Fuzzy Salesperson" that I prospered beyond my wildest dreams.
So you need to work hard on asking the right questions (Get them off of my "Telecharts")
so you quickly find out exactly what they want, and then you can help them to get it by using our other sales techniques we'll talk about in upcoming Hot Tips.
And you must become obsessed with smart pricing - or "merchandising" as I prefer to
call it. Knowing how to charge for your services, and how to put them together in ways that your target market will really, really WANT them - even though the fees are higher than they originally thought they wanted to invest.
For example, research has shown that Packages or "Collections" almost always out sell a
-la-carte. But that combining both Collections and a-la-carte in just the right way, will multiply your sales by astounding amounts.
So how do you become a "Master" at the "Big Three" - so you grow and prosper
in these challenging times?
First, never ever lower your prices. If business isn't good, it's NOT because your prices
are too high. It's because you are not as good as you need to be at Marketing, Pricing and Selling.
Next, take ACTION on what I share with you in these Hot Tips and in my other materials
you own. You see, the ideas and techniques by themselves are worthless - they only become valuable to you with you USE them - when you take ACTION.
So, are you using the techniques I share with you?
I sure hope so. You need it more now than ever before. I want to see you grow and
build the studio of your dreams. And Cheri, Todd and I are dedicated to helping you do it more quickly and easier than you ever dreamed possible.
Remember one of my favorite sayings:
"Successful Photographers Copy What Works! They Do NOT Re-invent The Wheel!"
Take what I have proven to work in my photography business - the ideas and techniques I
share with you on these Hot Tips, and USE THEM NOW!
All the best,
Dedicated To Helping You Make More Money With Your Photography
Featured Photo-Money-Making Tools:
The Lewisized "Magic Booking Packet"
Telephone Scripts - Use These & Book 78% Of Your Phone Calls!
"Raid My Vault" - All My Marketing Pieces - Yours To Copy FOREVER!
Photography Marketing & Sales Secrets
How To Bring In Lots Of Clients In A Steady Stream, and Make BIG MONEY Working 35 Hours A Week Or Less
- All From Photography