Blog Archives

What Are You Working For?

What Are You Working For?

It’s January and in Maine, this is the slower time of year in my studio portrait photography business – well, at least it CAN be.   I do a number of things to bring in new clients this time of year, but I also take time for planning, and review of last year – what worked and what didn’t!  I strongly recommend you…

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Holiday Marketing for Your Portrait Business

Holiday Marketing for Your Portrait Business

One of the best ways of filling your portrait appointment book throughout the year, and particularly during the Holiday Season, is proper pre-planning, and action. I usually have my Holiday campaigns ready many months before the season arrives. However, there are also ways to fill in those dates right now, as the Holidays grow so near! Here are a few…

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When’s Your Breakthrough Moment As A Photographer?

I have been a professional portrait photographer for 36 years this year. Over a thousand weddings since 1976, and thousands of portrait sessions and subjects. But it was only about ten years ago that I had a “breakthrough” moment that really improved my photography and sales. More importantly, it benefited my clients greatly as well. Here is that breakthrough (in…

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When Life Happens – You Need A System

When Life Happens – You Need A System

If you’ve been in your photography business for any length of time, you’ll know what I mean when I say that not every day goes as well as you’d hoped. It might be a bad night’s sleep, a fight with a spouse, broken camera equipment, a client complaint, a toothache – you name it, we all face challenges daily. The…

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