I’ve received several questions recently about Creation Fees (the fee you charge for the CREATION of the images, and it does NOT go toward the finished photographs. It is prepaid to reserve the session time with that client.) There are a lot of opinions out there about this, and a lot of confusion among photographers. So let’s tackle that question…
Photography marketing is important – of course – but even if your marketing is excellent, your photography business success is not guaranteed. If your selling skills are not where they should be, or if your prices are too low, you still will not achieve the level of success you hope for. Regarding photography pricing, based on my over 40 years…
Photography marketing is a lot of work. You put so much time and effort into the marketing of your photography, don’t screw everything up when someone responds to your marketing and visits your photography website. Never, ever post your fees on your website. If you do, you’re (at least) cutting your cash flow and profits in half! This is a…
What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person – in such a way that they were more likely to hire you and give you money today? Well there is. I call it the “Never Mentioned A Dimension Law.” Here’s how it works: Now, we know that…
Photography Marketing and Selling are very closely related and intertwined in your photography business. Unless you master them both – you fail. But most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fact of the matter is that if you suck at photography marketing and selling, then no matter how great your photography…
Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid “Creation Fee” for their portrait services.…
Photography Marketing & Pricing can be frustrating – but it’s doesn’t need to be. Here’s 5 secrets regarding your photography marketing and pricing that will make you a lot of money with your photography business: 1. Decide NOT to keep your prices really low – it’s just not necessary. If you keep your prices low – you won’t make hardly…
Most photographers realize that pricing is important, of course. But effectively pricing your photography services involves more than just assigning prices to certain sizes and trying to convince people to “buy stuff.” To be truly successful in your photography business, you must consider human psychology, proven sales principles, and blind human nature. One of the most amazing, little known secrets…
One of the KEYS to my photographic success is what I call “AutoPilot Pricing.” It has worked amazingly well for me and I highly recommend you adopt the same system for your own photography business. Here it is: Twice a year, every year, regardless of the economy or the competition, you AUTOMATICALLY raise your prices between 10% and 20%. You…
