Photography marketing is difficult, time consuming and most of the time it costs you money. You’re working so hard to get a prospective client to contact you, be SURE your response to her is effective, persuasive and stands out from the other email responses she’s going to receive from the other photographers she sent her email to. (Sorry, but no,…
Photography Marketing is difficult and often painful for many photographers. If you’re going to work so hard to market your photography business, then once someone contacts you, by email or telephone, let’s make darn sure you do everything you possibly can to book that prospect, or at least move her to the next step in the process! Is it possible,…
Most photographers don’t like photography marketing and selling. As a result, their photography business usually fails financially, and they end up burning out, giving up, selling their photography equipment, and losing everything. To most photographers, the marketing & selling aspects of the business are really painful & confusing. It’s totally understandable, because we went into photography because we love photography…
Photography marketing is one of the most challenging aspects of running a successful photography business. So because you and I have put so much time and effort into getting the telephone to ring, when it does ring, you want to be darn sure you are handling it correctly and most effectively. This way, you book as many callers as possible.…
Photography marketing is all about getting qualified people to hire you to create their photography, rather than having them go to some other photographer in your area, or doing nothing at all. Did you know that there is a group of people who are by far the BEST people to market your photography services to? If you market to these…
Photography marketing is critical to your photo business success. If you market correctly, you prosper, because the photography industry is full of artistic people who don’t know much about marketing. (I didn’t know ANYTHING about marketing when I first got going in photography.) So once you start marketing very smartly, using proven methods, you will grow and prosper extremely quickly.…
Photography marketing is a lot of work. You put so much time and effort into the marketing of your photography, don’t screw everything up when someone responds to your marketing and visits your photography website. Never, ever post your fees on your website. If you do, you’re (at least) cutting your cash flow and profits in half! This is a…
Right now, I’m hearing from photographers all over the world complaining that potential clients ask them “how much do you charge,” and when the question is answered, they say “thanks, I’m just shopping around. I’ll call you back if I have more questions.” Boom. They’re gone. Never to be heard from again. Imagine if you knew something you could…
In previous posts, I have explained how important it is to have at least 10 “Unique Factors” for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.…
It’s vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area. What’s special about you? And then it’s vital that you TALK about these important “Unique Factors” to all your prospects – in all your marketing, your phone conversations, and in person! As you know, marketing &…
