For Photography Marketing to be successful, you must have an organized plan. There’s an old saying that goes like this: “If you fail to plan, you are planning to fail.” This is certainly true in photography marketing. If you mess up this plan, or worse yet, don’t have a proven plan, you are literally burning money! As a Professional Photographer,…
I often say that photography marketing is the “engine” of your photography business, because it absolutely is. If you mess up the marketing, your photo business goes nowhere. If you are smart about your photo marketing, you will grow and prosper – regardless of the economy, the competition or where you are located! Here’s 4 little known photography marketing secrets…
Becoming a great sales person is vital to your success in photography. Yes, marketing is important. If your photography marketing sucks, no one will know you exist. But even with great photo marketing, if your sales skills are bad, you still won’t make any money. Now, when I talk about ”selling” I do NOT mean trickery, manipulation or pressure. That’s not…
Trying to market a photography business without having a very specific “Target Market” is like trying to play football without a goal line. How will you ever make a touchdown, or know which direction you should be going? I’m amazed at how many photographers just try to “get their name out there.” I hate that statement! It says nothing and…
On the subject of photography marketing, here are 8 secrets I have found to be very powerful and effective for both Online marketing such as websites, email marketing, etc. and off line marketing such as sales letters, advertisements, etc.: 1. The more you tell, the more you sell. Longer copy, if well written and interesting, almost always outsells shorter copy.…
I was just finishing up next month’s “Renegade Photographer Inner Circle” Newsletter that most of you already are members of, and thinking about the Portrait & Wedding Photography Business, and what ideas or suggestions I might be able to offer to those photographers who follow this blog… And as I was finishing it up, I came across a great quotation,…
