Whether you have a store front photography studio on main street or work out of your home, here are eight key points to making top money with your photography business. Marketing & Selling Key Point #1. You sell what you show. This seems so obvious, but unless someone constantly reminds you of this, you can forget it. In our photo…
Question: Are you running your photo business, or is it running you – and how’s it working for you? One of the biggest mistakes I see photographers around the world making is they don’t have very specific, carefully determined policies which they adhere to – no matter what, regarding the running of their photography business. In my opinion, here’s the…
There’s a huge mistake most portrait and wedding photographers all over the world are making these days that is costing them hundreds of thousands of dollars. Do you know what this mistake is? Are you making this mistake yourself? Here it is: most photographers put a huge amount of time and effort and talent into creating their photographs, but then…
Right now, I’m hearing from photographers all over the world complaining that potential clients ask them “how much do you charge,” and when the question is answered, they say “thanks, I’m just shopping around. I’ll call you back if I have more questions.” Boom. They’re gone. Never to be heard from again. Imagine if you knew something you could…
How many times have you presented your prices to someone only to have her respond back to you by asking you, “Well, what do I get for that?” If you’re like me, and most other photographers in the world, you’ve had that happen many, many times. Well, after years of research and testing, I have discovered the very best way…
What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person – in such a way that they were more likely to hire you and give you money today? Well there is. I call it the “Never Mentioned A Dimension Law.” Here’s how it works: Now, we know that…
Photography Marketing and Selling are very closely related and intertwined in your photography business. Unless you master them both – you fail. But most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fact of the matter is that if you suck at photography marketing and selling, then no matter how great your photography…
Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid “Creation Fee” for their portrait services.…
Not keeping a few simple records of every original inquiry that comes into your photography business is like trying to sail a ship across the ocean without ANY navigational tools at all – not even a compass – you might end up somewhere, sure – but who knows where that will be? It certainly WON’T be where you wanted to…
Trying to create meaningful, high quality photographs of someone without meeting them ahead of time and find out what they want, is like trying to drive your car without ever putting gas or oil in it. It’s just not going to work very well, or for very long! If you will simply take the extra time to meet with your…
