Most photographers don’t like photography marketing and selling. As a result, their photography business usually fails financially, and they end up burning out, giving up, selling their photography equipment, and losing everything. To most photographers, the marketing & selling aspects of the business are really painful & confusing. It’s totally understandable, because we went into photography because we love photography…
Photography marketing is one of the most challenging aspects of running a successful photography business. So because you and I have put so much time and effort into getting the telephone to ring, when it does ring, you want to be darn sure you are handling it correctly and most effectively. This way, you book as many callers as possible.…
Photography marketing is extremely important to the success of any photography business. There is a huge photography marketing “trick” that almost no photographers know about, and if you use this trick, your photography marketing (and profits) will improve dramatically. You see, marketing photography takes time. That’s right, if you want to be successful at marketing your photography business, you’re going…
Photography marketing is one of the most important areas of your photography business. You must become as effective with your marketing of your photography business as you are with the photography itself. Here are five excellent, proven methods of marketing your photography business today: 1. Website – yes of course all businesses have a website of some kind. The key…
Photography marketing is all about getting qualified people to hire you to create their photography, rather than having them go to some other photographer in your area, or doing nothing at all. Did you know that there is a group of people who are by far the BEST people to market your photography services to? If you market to these…
Photography marketing is critical to your photo business success. If you market correctly, you prosper, because the photography industry is full of artistic people who don’t know much about marketing. (I didn’t know ANYTHING about marketing when I first got going in photography.) So once you start marketing very smartly, using proven methods, you will grow and prosper extremely quickly.…
You work hard at marketing photography. Indeed, your photography marketing is probably one of the most challenging parts of your photography business. So when people respond to your photo marketing, you want to be SURE you don’t lose someone who could have ended up being an excellent client of yours. Believe it or not, if you do things right, you…
Photography marketing is a lot of work. You put so much time and effort into the marketing of your photography, don’t screw everything up when someone responds to your marketing and visits your photography website. Never, ever post your fees on your website. If you do, you’re (at least) cutting your cash flow and profits in half! This is a…
I urge you to never show your images on a computer monitor! Instead, project the images into a 40×50 or 40×60 frame, over a sofa! Most photographers don’t realize that the single, biggest decision of their career is how they present their images to their clients. It’s way more important than what camera to use, or what version of PhotoShop…
Never let the original images (“proofs or thumbnails” or whatever) leave your photography business. And, by the way, that includes posting them online, too! This is a HUGE mistake I see photographers making all over the world right now, and it’s costing them thousands of lost dollars, pounds, euros, etc. Here’s an important sentence to remember always: “Just because we…
