In this video hot-tip, I talk quickly about the big question: “Do I put my prices on my website, and if so, how should they be presented?” Don’t underestimate the power of this tip – take it to heart! It has made me (and many other photographers) tons of money over the years! Also, if you did not check out…
Trying to market a photography business without having a very specific “Target Market” is like trying to play football without a goal line. How will you ever make a touchdown, or know which direction you should be going? I’m amazed at how many photographers just try to “get their name out there.” I hate that statement! It says nothing and…
Trying to market and sell your photography without being able to tell your prospects clearly what it is that’s “unique” about you is like trying to push water uphill with your nose… it’s just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss. Let me ask you a question: (Well, actually…
Trying to make a great living with your photography business without becoming a “Master Marketer” is like trying to start your car without the keys. I suppose you could eventually do it – but it would take a lot of hard work and time. Most master marketers agree that it takes 5 positive impressions before someone will actually pick up…
Testimonials from your clients are extremely effective in making your photography marketing much more effective. What your clients say is hundreds of times more persuasive than anything you can say in your marketing. The more testimonials you use, with the full name, city and state of each one, the more you’ll see great results from your marketing efforts! Here are…
On the subject of photography marketing, here are 8 secrets I have found to be very powerful and effective for both Online marketing such as websites, email marketing, etc. and off line marketing such as sales letters, advertisements, etc.: 1. The more you tell, the more you sell. Longer copy, if well written and interesting, almost always outsells shorter copy.…
I was just finishing up next month’s “Renegade Photographer Inner Circle” Newsletter that most of you already are members of, and thinking about the Portrait & Wedding Photography Business, and what ideas or suggestions I might be able to offer to those photographers who follow this blog… And as I was finishing it up, I came across a great quotation,…
We are artists. Most of us are very serious about what we do, and want to be proud of our photography. But here’s a fact: Your photography marketing and selling skills are way, way more important than your photography skills. Now, don’t get me wrong – you do have to consistently produce a quality product that your clients love –…
It’s one of the most amazing things… I talk so much about the power of exhibiting your photography all over your town as a powerful photography marketing tool, and yet so few photographers actually go out and get them. I guess they just aren’t as hungry, or as scared as I was. Trust me. If I hadn’t gotten those exhibits,…
Question: What did you do TODAY to market your business? To get new clients/prospects into your photography business? If your answer is “I didn’t do any marketing” – then you don’t have any excuse to complain if business isn’t what you want it to be! You need to take ACTION – you need to WORK AT IT to get where…
