Posts Tagged ‘ advertising ’

Best Way To Earn A Great Living In Professional Photography Today

Best Way To Earn A Great Living In Professional Photography Today

One of my Inner Circle members asked me this question the other day & I thought you would enjoy the answer, too. Here’s the question: “What’s the best path to earning a great living in professional photography today?” Here’s my answer: It’s a three part path: 1. Create high quality, well lit and composed portraiture which has emotion, sensitivity and…

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Photography Marketing & Selling Secret #27: A Huge Photo Marketing “Trick” That Most Photogs Don’t Know

Photography Marketing & Selling Secret #27: A Huge Photo Marketing “Trick” That Most Photogs Don’t Know

Photography marketing is extremely important to the success of any photography business. There is a huge photography marketing “trick” that almost no photographers know about, and if you use this trick, your photography marketing (and profits) will improve dramatically. You see, marketing photography takes time. That’s right, if you want to be successful at marketing your photography business, you’re going…

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Photography Marketing Secret: How To Get Free Exhibits To Market Your Photography Business

Photography Marketing Secret: How To Get Free Exhibits To Market Your Photography Business

Photography marketing is critical to your photo business success. If you market correctly, you prosper, because the photography industry is full of artistic people who don’t know much about marketing. (I didn’t know ANYTHING about marketing when I first got going in photography.) So once you start marketing very smartly, using proven methods, you will grow and prosper extremely quickly.…

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Photography Marketing Success Secret #7 – Sound Successful To Drive People To Hire You!

Photography Marketing Success Secret #7 – Sound Successful To Drive People To Hire You!

One of the major, little known “secrets” to photography marketing success is that you must sound successful, to be successful You need to talk as if you are already successful, even if you aren’t as successful as you’d like to be yet.  Now, I don’t mean you are arrogant – just that what you say sounds very successful. This also…

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Photography Marketing Success Secret #4 – Look Successful To Drive People To You

Photography Marketing Success Secret #4 – Look Successful To Drive People To You

  I’ve spent over 40 years discovering what I call “Photography Marketing Success Secrets” – those secrets which will cause you to earn the greatest amount of money in photography with the least amount of time and work.  It’s not that you or I are lazy.  It’s that you want to create the finest photography possible, with the least amount…

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Three Photography Marketing Secrets You Should Know

Three Photography Marketing Secrets You Should Know

You and I are not professionally trained marketers. We don’t have a Marketing degree from Harvard. No – we’re professional photographers who love photography and basically don’t like marketing. But, there are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you – until now. Photography Marketing Secret…

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Photography Marketing Success Secret #2 – Market & Sell The Emotion – Not The Paper

Photography Marketing Success Secret #2 – Market & Sell The Emotion – Not The Paper

Photography marketing is difficult. In order to be effective, it’s critical you realize exactly what it is you’re really offering to people. A quick story: I’m a real Walt Disney fan.  His brother, Roy, tells this story:  “There was this fellow who worked on the Disneyland railroad train and he handled the public rather curtly.  Walt said to one of…

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Photography Marketing Success Secret #1 The “P.R.O.S. Photography Marketing Plan”

Photography Marketing Success Secret #1 The “P.R.O.S. Photography Marketing Plan”

For Photography Marketing to be successful, you must have an organized plan.  There’s an old saying that goes like this:  “If you fail to plan, you are planning to fail.”  This is certainly true in photography marketing. If you mess up this plan, or worse yet, don’t have a proven plan, you are literally burning money! As a Professional Photographer,…

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Photography Marketing Tip: The Power Of Determining Your Target Market For Your Business

Photography Marketing Tip:  The Power Of Determining Your Target Market For Your Business

Trying to market a photography business without having a very specific “Target Market” is like trying to play football without a goal line.  How will you ever make a touchdown, or know which direction you should be going? I’m amazed at how many photographers just try to “get their name out there.”  I hate that statement!  It says nothing and…

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Photography Marketing And Selling Tip: A Proven Way To Get More Customers Into Your Photography Business

Photography Marketing And Selling Tip:  A Proven Way To Get More Customers Into Your Photography Business

Trying to market and sell your photography without being able to tell your prospects clearly  what it is that’s “unique” about you is like trying to push water uphill with your nose… it’s just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss. Let me ask you a question:  (Well, actually…

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