Posts Tagged ‘ Photo Selling ’

Photography Marketing & Selling Secret #34: Three Easy, Proven, Photography Sales Tips That Work Like Magic

Photography Marketing & Selling Secret #34: Three Easy, Proven, Photography Sales Tips That Work Like Magic

Photography Marketing is difficult and often painful for many photographers.  If you’re going to work so hard to market your photography business, then once someone contacts you, by email or telephone, let’s make darn sure you do everything you possibly can to book that prospect, or at least move her to the next step in the process! Is it possible,…

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Photography Marketing & Selling Secret #30: 8 Photo Sales Tips That Will Skyrocket Your Profits

Photography Marketing & Selling Secret #30: 8 Photo Sales Tips That Will Skyrocket Your Profits

Photography marketing is an important part of success in photography – of course.  But once your marketing starts working, and people are contacting you, how do you handle that inquiry?  If you mess this up, you LOSE that person, which your photography marketing worked so hard to get to contact you in the first place! Let’s talk about 8 major…

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Photography Marketing & Selling Secret #29: The Ultimate Reason Most Photographers Fail

Photography Marketing & Selling Secret #29: The Ultimate Reason Most Photographers Fail

Most photographers don’t like photography marketing and selling.  As a result, their photography business usually fails financially, and they end up burning out, giving up, selling their photography equipment, and losing everything.  To most photographers, the marketing & selling aspects of the business are really painful & confusing. It’s totally understandable, because we went into photography because we love photography…

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Photographer’s Guide To Becoming A SESSION-BOOKING PRO When Answering The Phone!

Photographer’s Guide To Becoming A SESSION-BOOKING PRO When Answering The Phone!

Photography marketing is one of the most challenging aspects of running a successful photography business. So because you and I have put so much time and effort into getting the telephone to ring, when it does ring, you want to be darn sure you are handling it correctly and most effectively. This way, you book as many callers as possible.…

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Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”

Photography Marketing & Selling Secret: The Amazing Power Of The “Gift Plaque”

You work hard at marketing photography. Indeed, your photography marketing is probably one of the most challenging parts of your photography business. So when people respond to your photo marketing, you want to be SURE you don’t lose someone who could have ended up being an excellent client of yours. Believe it or not, if you do things right, you…

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Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor

Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor

I urge you to never show your images on a computer monitor! Instead, project the images into a 40×50 or 40×60 frame, over a sofa! Most photographers don’t realize that the single, biggest decision of their career is how they present their images to their clients.  It’s way more important than what camera to use, or what version of PhotoShop…

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Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz

Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz

Never let the original images (“proofs or thumbnails” or whatever) leave your photography business.  And, by the way,  that includes posting them online, too! This is a HUGE mistake I see photographers making all over the world right now, and it’s costing them thousands of lost dollars, pounds, euros, etc. Here’s an important sentence to remember always:  “Just because we…

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Photography Marketing & Selling Secret #20: Photo Biz Layout & Design Secrets To Increase Profits Fast

Photography Marketing & Selling Secret #20: Photo Biz Layout & Design Secrets To Increase Profits Fast

Whether you have a store front photography studio on main street or work out of your home, here are eight key points to making top money with your photography business. Marketing & Selling Key Point #1.  You sell what you show. This seems so obvious, but unless someone constantly reminds you of this, you can forget it. In our photo…

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Photography Marketing & Selling Secret #19: Portrait Policies For Profit

Photography Marketing & Selling Secret #19: Portrait Policies For Profit

Question: Are you running your photo business, or is it running you – and how’s it working for you? One of the biggest mistakes I see photographers around the world making is they don’t have very specific, carefully determined policies which they adhere to – no matter what, regarding the running of their photography business. In my opinion, here’s the…

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Photography Marketing & Selling Secret #18: Put as much time into presenting & selling your images as you do into creating them!

Photography Marketing & Selling Secret #18: Put as much time into presenting & selling your images as you do into creating them!

There’s a huge mistake most portrait and wedding photographers all over the world are making these days that is costing them hundreds of thousands of dollars. Do you know what this mistake is? Are you making this mistake yourself? Here it is: most photographers put a huge amount of time and effort and talent into creating their photographs, but then…

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