Right now, I’m hearing from photographers all over the world complaining that potential clients ask them “how much do you charge,” and when the question is answered, they say “thanks, I’m just shopping around. I’ll call you back if I have more questions.” Boom. They’re gone. Never to be heard from again. Imagine if you knew something you could…
How many times have you presented your prices to someone only to have her respond back to you by asking you, “Well, what do I get for that?” If you’re like me, and most other photographers in the world, you’ve had that happen many, many times. Well, after years of research and testing, I have discovered the very best way…
Photography Marketing and Selling are very closely related and intertwined in your photography business. Unless you master them both – you fail. But most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fact of the matter is that if you suck at photography marketing and selling, then no matter how great your photography…
Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid “Creation Fee” for their portrait services.…
Not keeping a few simple records of every original inquiry that comes into your photography business is like trying to sail a ship across the ocean without ANY navigational tools at all – not even a compass – you might end up somewhere, sure – but who knows where that will be? It certainly WON’T be where you wanted to…
It’s vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area. What’s special about you? And then it’s vital that you TALK about these important “Unique Factors” to all your prospects – in all your marketing, your phone conversations, and in person! As you know, marketing &…
One of the things I discovered as I was building my photography business, was that you want to dress for your target market, not for the market you are serving at the moment. When I first started out, my prices were really low, (because I didn’t know any better,) and I was tending to work with the lower middle class. …
…any idea what the rest of that sentence is? If I had a gun to your head, and asked you to complete the sentence correctly or I’d pull the trigger, what would your answer be? As I’ve mentioned many times, it’s extremely difficult to narrow anything down to just ONE THING. Everything in the photography business is interconnected. But I…
Trying to market and sell your photography without being able to tell your prospects clearly what it is that’s “unique” about you is like trying to push water uphill with your nose… it’s just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss. Let me ask you a question: (Well, actually…
Good telephone selling techniques are extremely important to your success. Here's 5 big secrets.
