Posts Tagged ‘ Photography Sales ’

Photography Marketing & Selling Secret #18: Put as much time into presenting & selling your images as you do into creating them!

Photography Marketing & Selling Secret #18: Put as much time into presenting & selling your images as you do into creating them!

There’s a huge mistake most portrait and wedding photographers all over the world are making these days that is costing them hundreds of thousands of dollars. Do you know what this mistake is? Are you making this mistake yourself? Here it is: most photographers put a huge amount of time and effort and talent into creating their photographs, but then…

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Three Powerful Phone & E-mail Tips To Boost Your Photography Sales – FAST

Three Powerful Phone & E-mail Tips To Boost Your Photography Sales – FAST

Right now, I’m hearing from photographers all over the world complaining that potential clients ask them “how much do you charge,” and when the question is answered, they say “thanks, I’m just shopping around.  I’ll call you back if I have more questions.”   Boom.  They’re gone.  Never to be heard from again. Imagine if you knew something you could…

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Photography Marketing and Selling Secret #16: What to say when someone asks you, after you present your fees to her: “What do I get for that?”

Photography Marketing and Selling Secret #16: What to say when someone asks you, after you present your fees to her: “What do I get for that?”

How many times have you presented your prices to someone only to have her respond back to you by asking you,  “Well, what do I get for that?” If you’re like me, and most other photographers in the world, you’ve had that happen many, many times. Well, after years of research and testing, I have discovered the very best way…

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Photography Marketing and Selling Secret Number 15 – How To Present Your Prices To Prospects In Your Studio.

Photography Marketing and Selling Secret Number 15 – How To Present Your Prices To Prospects In Your Studio.

What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person –  in such a way that they were more likely to hire you and give you money today? Well there is. I call it the “Never Mentioned A Dimension Law.” Here’s how it works: Now, we know that…

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Photography Marketing And Selling Secret #14 – How To Present Your Prices On The Telephone

Photography Marketing And Selling Secret #14 – How To Present Your Prices On The Telephone

Photography Marketing and Selling are very closely related and intertwined in your photography business.  Unless you master them both – you fail. But most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fact of the matter is that if you suck at photography marketing and selling, then no matter how great your photography…

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Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee

Photography Marketing & Selling Secret #13 – Always Have A Pre-Paid Creation Fee

Why is it so important to have a pre-paid, separate fee for you creating the photographs?  The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid “Creation Fee” for their portrait services.…

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Photography Marketing and Advertising Tip: A Powerful Free Tool Every Photographer Needs For Success

Photography Marketing and Advertising Tip:  A Powerful Free Tool Every Photographer Needs For Success

Not keeping a few simple records of every original inquiry that comes into your photography business is like trying to sail a ship across the ocean without ANY navigational tools at all – not even a compass – you might end up somewhere, sure – but who knows where that will be?  It certainly WON’T be where you wanted to…

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Photography Marketing & Sales Secret #11: Never Post Your “Originals” Online For The Client To Order From.

Photography Marketing & Sales Secret #11: Never Post Your “Originals” Online For The Client To Order From.

One of the biggest mistakes I see portrait photographers around the world making today is this: They put a huge amount of time & effort into creating the photographs – making them the best they can possibly be – and then they simply post the images online for the client to go there and place their order. This is a…

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Specific Examples Of Unique Factors For Wedding Photography

Specific Examples Of Unique Factors For Wedding Photography

In previous posts, I have explained how important it is to have at least 10 “Unique Factors” for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.…

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Photography Marketing Success Secret #9 – Specific Examples Of Unique Factors That Will Book You More Clients!

Photography Marketing Success Secret #9 – Specific Examples Of Unique Factors That Will Book You More Clients!

It’s vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area.  What’s special about you?  And then it’s vital that you TALK about these important “Unique Factors” to all your prospects – in all your marketing, your phone conversations, and in person! As you know, marketing &…

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