One of the things I discovered as I was building my photography business, was that you want to dress for your target market, not for the market you are serving at the moment. When I first started out, my prices were really low, (because I didn’t know any better,) and I was tending to work with the lower middle class. …
Becoming a great sales person is vital to your success in photography. Yes, marketing is important. If your photography marketing sucks, no one will know you exist. But even with great photo marketing, if your sales skills are bad, you still won’t make any money. Now, when I talk about ”selling” I do NOT mean trickery, manipulation or pressure. That’s not…
Your photography sales skills and marketing skills are intertwined. What good does it do to be a master photo marketer if when a prospect contacts you because of your marketing, you screw it up and lose her because you can’t sell on the phone when she calls? Now, I’m NOT talking about pressure, trickery or manipulation of any kind. That…
Trying to market and sell your photography without being able to tell your prospects clearly what it is that’s “unique” about you is like trying to push water uphill with your nose… it’s just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss. Let me ask you a question: (Well, actually…
Most photographers realize that pricing is important, of course. But effectively pricing your photography services involves more than just assigning prices to certain sizes and trying to convince people to “buy stuff.” To be truly successful in your photography business, you must consider human psychology, proven sales principles, and blind human nature. One of the most amazing, little known secrets…
“The power of words is immense. A well-chosen word has often sufficed to stop a flying army, to change defeat into victory, and to save an empire.” Emile De Girardin, French Journalist Most photographers don’t realize that the words they use are extremely important to their photography success and cash flow. In fact, using the correct words is one of…
