Your photography sales skills and marketing skills are intertwined. What good does it do to be a master photo marketer if when a prospect contacts you because of your marketing, you screw it up and lose her because you can’t sell on the phone when she calls? Now, I’m NOT talking about pressure, trickery or manipulation of any kind. That…
“The power of words is immense. A well-chosen word has often sufficed to stop a flying army, to change defeat into victory, and to save an empire.” Emile De Girardin, French Journalist Most photographers don’t realize that the words they use are extremely important to their photography success and cash flow. In fact, using the correct words is one of…
