Whether you have a store front photography studio on main street or work out of your home, here are eight key points to making top money with your photography business. Marketing & Selling Key Point #1. You sell what you show. This seems so obvious, but unless someone constantly reminds you of this, you can forget it. In our photo…
There’s a huge mistake most portrait and wedding photographers all over the world are making these days that is costing them hundreds of thousands of dollars. Do you know what this mistake is? Are you making this mistake yourself? Here it is: most photographers put a huge amount of time and effort and talent into creating their photographs, but then…
Right now, I’m hearing from photographers all over the world complaining that potential clients ask them “how much do you charge,” and when the question is answered, they say “thanks, I’m just shopping around. I’ll call you back if I have more questions.” Boom. They’re gone. Never to be heard from again. Imagine if you knew something you could…
How many times have you presented your prices to someone only to have her respond back to you by asking you, “Well, what do I get for that?” If you’re like me, and most other photographers in the world, you’ve had that happen many, many times. Well, after years of research and testing, I have discovered the very best way…
What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person – in such a way that they were more likely to hire you and give you money today? Well there is. I call it the “Never Mentioned A Dimension Law.” Here’s how it works: Now, we know that…
One of the biggest mistakes I see portrait photographers around the world making today is this: They put a huge amount of time & effort into creating the photographs – making them the best they can possibly be – and then they simply post the images online for the client to go there and place their order. This is a…
In previous posts, I have explained how important it is to have at least 10 “Unique Factors” for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.…
It’s vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area. What’s special about you? And then it’s vital that you TALK about these important “Unique Factors” to all your prospects – in all your marketing, your phone conversations, and in person! As you know, marketing &…
You and I are not professionally trained marketers. We don’t have a Marketing degree from Harvard. No – we’re professional photographers who love photography and basically don’t like marketing. But, there are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you – until now. Photography Marketing Secret…
…any idea what the rest of that sentence is? If I had a gun to your head, and asked you to complete the sentence correctly or I’d pull the trigger, what would your answer be? As I’ve mentioned many times, it’s extremely difficult to narrow anything down to just ONE THING. Everything in the photography business is interconnected. But I…
