Photography Marketing is difficult and often painful for many photographers. If you’re going to work so hard to market your photography business, then once someone contacts you, by email or telephone, let’s make darn sure you do everything you possibly can to book that prospect, or at least move her to the next step in the process! Is it possible,…
Photography marketing is an important part of success in photography – of course. But once your marketing starts working, and people are contacting you, how do you handle that inquiry? If you mess this up, you LOSE that person, which your photography marketing worked so hard to get to contact you in the first place! Let’s talk about 8 major…
Photography marketing is one of the most challenging aspects of running a successful photography business. So because you and I have put so much time and effort into getting the telephone to ring, when it does ring, you want to be darn sure you are handling it correctly and most effectively. This way, you book as many callers as possible.…
You work hard at marketing photography. Indeed, your photography marketing is probably one of the most challenging parts of your photography business. So when people respond to your photo marketing, you want to be SURE you don’t lose someone who could have ended up being an excellent client of yours. Believe it or not, if you do things right, you…
I urge you to never show your images on a computer monitor! Instead, project the images into a 40×50 or 40×60 frame, over a sofa! Most photographers don’t realize that the single, biggest decision of their career is how they present their images to their clients. It’s way more important than what camera to use, or what version of PhotoShop…
Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid “Creation Fee” for their portrait services.…
Your photography sales skills and marketing skills are intertwined. What good does it do to be a master photo marketer if when a prospect contacts you because of your marketing, you screw it up and lose her because you can’t sell on the phone when she calls? Now, I’m NOT talking about pressure, trickery or manipulation of any kind. That…
Good telephone selling techniques are extremely important to your success. Here's 5 big secrets.
