Blog Archives

Photography Sales Secrets Revealed – 3 LAWS That Increase Photo Sales & Marketing Effectiveness Fast

Photography Sales Secrets Revealed – 3 LAWS That Increase Photo Sales & Marketing Effectiveness Fast

If you want to be successful at selling your photography, without using pressure or trickery of any kind, then this is going to be extremely valuable to you. There are three major laws in the world of selling that many photographers violate.  Becoming aware of these three laws, and using them in every sales presentation you do in your photography…

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Photography Marketing Tip: The Power Of Determining Your Target Market For Your Business

Photography Marketing Tip:  The Power Of Determining Your Target Market For Your Business

Trying to market a photography business without having a very specific “Target Market” is like trying to play football without a goal line.  How will you ever make a touchdown, or know which direction you should be going? I’m amazed at how many photographers just try to “get their name out there.”  I hate that statement!  It says nothing and…

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Photography Marketing And Selling Tip: A Proven Way To Get More Customers Into Your Photography Business

Photography Marketing And Selling Tip:  A Proven Way To Get More Customers Into Your Photography Business

Trying to market and sell your photography without being able to tell your prospects clearly  what it is that’s “unique” about you is like trying to push water uphill with your nose… it’s just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss. Let me ask you a question:  (Well, actually…

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Photo Sales & Selling Tips: 5 Secrets To Turning Callers Into Paying Clients

Photo Sales & Selling Tips:  5 Secrets To Turning Callers Into Paying Clients

Good telephone selling techniques are extremely important to your success. Here's 5 big secrets.

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Photography Business Tip: An Amazing Photography Sales & Pricing Secret

Photography Business Tip:  An Amazing Photography Sales & Pricing Secret

Most photographers realize that pricing is important, of course. But effectively pricing your photography services involves more than just assigning prices to certain sizes and trying to convince people to “buy stuff.”  To be truly successful in your photography business, you must consider human psychology, proven sales principles, and blind human nature. One of the most amazing, little known secrets…

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Photography Sales & Selling Tips: 7 Power Words That Will Skyrocket Your Sales And Profits

Photography Sales & Selling Tips:  7 Power Words That Will Skyrocket Your Sales And Profits

“The power of words is immense.  A well-chosen word has often sufficed to stop a flying army, to change defeat into victory, and to save an empire.”  Emile De Girardin, French Journalist Most photographers don’t realize that the words they use are extremely important to their photography success and cash flow.  In fact, using the correct words is one of…

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5 Key Reasons Why Displaying Your Photographs All Over Town Is The Single Best Way To Build Your Photography Business And Profits

5 Key Reasons Why Displaying Your Photographs All Over Town Is The Single Best Way To Build Your Photography Business And Profits

Trying to make a great living with your photography business without becoming a “Master Marketer” is like trying to start your car without the keys.  I suppose you could eventually do it – but it would take a lot of hard work and time. Most master marketers agree that it takes 5 positive impressions before someone will actually pick up…

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How To Get and Use Client Testimonials As A Powerful Photography Marketing And Business Building Tool For Your Online And Off Line Marketing

How To Get and Use Client Testimonials As A Powerful Photography Marketing And Business Building Tool For Your Online And Off Line Marketing

Testimonials from your clients are extremely effective in making your photography marketing much more effective.  What your clients say is hundreds of times more persuasive than anything you can say in your marketing. The more testimonials you use, with the full name, city and state of each one, the more you’ll see great results from your marketing efforts! Here are…

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8 Powerful Photography Marketing Secrets For Online And Off Line

8 Powerful Photography Marketing Secrets For Online And Off Line

On the subject of photography marketing, here are 8 secrets I have found to be very powerful and effective for both Online marketing such as websites, email marketing, etc. and off line marketing such as sales letters, advertisements, etc.: 1. The more you tell, the more you sell.  Longer copy, if well written and interesting, almost always outsells shorter copy.…

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Success in Your Photography Business Is Determined By How You Respond

It’s not what happens in your life and photography business that matters… it’s how you respond. We all have the power of CHOICE. How we respond to each situation in our life and business truly determines where we are and where we are going. I am constantly re-learning this. So ask yourself every day – how are you RESPONDING, instead…

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