Trying to market a photography business without having a very specific “Target Market” is like trying to play football without a goal line. How will you ever make a touchdown, or know which direction you should be going? I’m amazed at how many photographers just try to “get their name out there.” I hate that statement! It says nothing and…
Trying to market and sell your photography without being able to tell your prospects clearly what it is that’s “unique” about you is like trying to push water uphill with your nose… it’s just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss. Let me ask you a question: (Well, actually…
Good telephone selling techniques are extremely important to your success. Here's 5 big secrets.
Most photographers realize that pricing is important, of course. But effectively pricing your photography services involves more than just assigning prices to certain sizes and trying to convince people to “buy stuff.” To be truly successful in your photography business, you must consider human psychology, proven sales principles, and blind human nature. One of the most amazing, little known secrets…
“The power of words is immense. A well-chosen word has often sufficed to stop a flying army, to change defeat into victory, and to save an empire.” Emile De Girardin, French Journalist Most photographers don’t realize that the words they use are extremely important to their photography success and cash flow. In fact, using the correct words is one of…
Trying to make a great living with your photography business without becoming a “Master Marketer” is like trying to start your car without the keys. I suppose you could eventually do it – but it would take a lot of hard work and time. Most master marketers agree that it takes 5 positive impressions before someone will actually pick up…
Testimonials from your clients are extremely effective in making your photography marketing much more effective. What your clients say is hundreds of times more persuasive than anything you can say in your marketing. The more testimonials you use, with the full name, city and state of each one, the more you’ll see great results from your marketing efforts! Here are…
On the subject of photography marketing, here are 8 secrets I have found to be very powerful and effective for both Online marketing such as websites, email marketing, etc. and off line marketing such as sales letters, advertisements, etc.: 1. The more you tell, the more you sell. Longer copy, if well written and interesting, almost always outsells shorter copy.…
It’s not what happens in your life and photography business that matters… it’s how you respond. We all have the power of CHOICE. How we respond to each situation in our life and business truly determines where we are and where we are going. I am constantly re-learning this. So ask yourself every day – how are you RESPONDING, instead…
You can’t be creative 100 hours a week. No one can. So if you want to be “more successful” with your photography business – carefully limit the time you put into it. No kidding. I learned this the hard way many years ago – almost lost my family – plus – my photography wansn’t anywhere as good as it could…
