…any idea what the rest of that sentence is? If I had a gun to your head, and asked you to complete the sentence correctly or I’d pull the trigger, what would your answer be? As I’ve mentioned many times, it’s extremely difficult to narrow anything down to just ONE THING. Everything in the photography business is interconnected. But I…
I often say that photography marketing is the “engine” of your photography business, because it absolutely is. If you mess up the marketing, your photo business goes nowhere. If you are smart about your photo marketing, you will grow and prosper – regardless of the economy, the competition or where you are located! Here’s 4 little known photography marketing secrets…
Trying to market a photography business without having a very specific “Target Market” is like trying to play football without a goal line. How will you ever make a touchdown, or know which direction you should be going? I’m amazed at how many photographers just try to “get their name out there.” I hate that statement! It says nothing and…
Trying to market and sell your photography without being able to tell your prospects clearly what it is that’s “unique” about you is like trying to push water uphill with your nose… it’s just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss. Let me ask you a question: (Well, actually…
On the subject of photography marketing, here are 8 secrets I have found to be very powerful and effective for both Online marketing such as websites, email marketing, etc. and off line marketing such as sales letters, advertisements, etc.: 1. The more you tell, the more you sell. Longer copy, if well written and interesting, almost always outsells shorter copy.…
I was just finishing up next month’s “Renegade Photographer Inner Circle” Newsletter that most of you already are members of, and thinking about the Portrait & Wedding Photography Business, and what ideas or suggestions I might be able to offer to those photographers who follow this blog… And as I was finishing it up, I came across a great quotation,…
