Posts Tagged ‘ photography business building ’

Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor

Photography Marketing & Selling Secret #22: Project Your Images – Never Show Them On A Computer Monitor

I urge you to never show your images on a computer monitor! Instead, project the images into a 40×50 or 40×60 frame, over a sofa! Most photographers don’t realize that the single, biggest decision of their career is how they present their images to their clients.  It’s way more important than what camera to use, or what version of PhotoShop…

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Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz

Photography Marketing & Selling Secret #21: Never Let Your Original Images Leave Your Photo Biz

Never let the original images (“proofs or thumbnails” or whatever) leave your photography business.  And, by the way,  that includes posting them online, too! This is a HUGE mistake I see photographers making all over the world right now, and it’s costing them thousands of lost dollars, pounds, euros, etc. Here’s an important sentence to remember always:  “Just because we…

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Photography Marketing & Selling Secret #20: Photo Biz Layout & Design Secrets To Increase Profits Fast

Photography Marketing & Selling Secret #20: Photo Biz Layout & Design Secrets To Increase Profits Fast

Whether you have a store front photography studio on main street or work out of your home, here are eight key points to making top money with your photography business. Marketing & Selling Key Point #1.  You sell what you show. This seems so obvious, but unless someone constantly reminds you of this, you can forget it. In our photo…

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Photography Marketing and Selling Secret #16: What to say when someone asks you, after you present your fees to her: “What do I get for that?”

Photography Marketing and Selling Secret #16: What to say when someone asks you, after you present your fees to her: “What do I get for that?”

How many times have you presented your prices to someone only to have her respond back to you by asking you,  “Well, what do I get for that?” If you’re like me, and most other photographers in the world, you’ve had that happen many, many times. Well, after years of research and testing, I have discovered the very best way…

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Photography Marketing and Selling Secret Number 15 – How To Present Your Prices To Prospects In Your Studio.

Photography Marketing and Selling Secret Number 15 – How To Present Your Prices To Prospects In Your Studio.

What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person –  in such a way that they were more likely to hire you and give you money today? Well there is. I call it the “Never Mentioned A Dimension Law.” Here’s how it works: Now, we know that…

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Photography Marketing and Advertising Tip: A Powerful Free Tool Every Photographer Needs For Success

Photography Marketing and Advertising Tip:  A Powerful Free Tool Every Photographer Needs For Success

Not keeping a few simple records of every original inquiry that comes into your photography business is like trying to sail a ship across the ocean without ANY navigational tools at all – not even a compass – you might end up somewhere, sure – but who knows where that will be?  It certainly WON’T be where you wanted to…

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Specific Examples Of Unique Factors For Wedding Photography

Specific Examples Of Unique Factors For Wedding Photography

In previous posts, I have explained how important it is to have at least 10 “Unique Factors” for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.…

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Photography Marketing Success Secret #8 – A Major “Photo Marketing Secret” Almost No Photographers Know About!

Photography Marketing Success Secret #8 – A Major “Photo Marketing Secret” Almost No Photographers Know About!

I have a couple of photography marketing questions for you:  Why should someone decide to hire you, over all the other photographers in the area?  What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all? If you don’t know the answers to…

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Photography Marketing Success Secret #7 – Sound Successful To Drive People To Hire You!

Photography Marketing Success Secret #7 – Sound Successful To Drive People To Hire You!

One of the major, little known “secrets” to photography marketing success is that you must sound successful, to be successful You need to talk as if you are already successful, even if you aren’t as successful as you’d like to be yet.  Now, I don’t mean you are arrogant – just that what you say sounds very successful. This also…

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Photography Marketing Success Secret #6 – Act Successful To Become Successful

Photography Marketing Success Secret #6 – Act Successful To Become Successful

It’s a proven fact: You must act successfully to become successful! This involves your mind-set.  How would you act if you were really tremendously successful?  Now, we aren’t talking about being arrogant here, or talking down to your prospects and clients.  No way. But it’s important for you to realize that you are constantly sending out messages to people, so…

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Creativity International / Charles Lewis Photography PO Box 848, Ada, MI 49301 | 616-868-0373