How many times have you presented your prices to someone only to have her respond back to you by asking you, “Well, what do I get for that?” If you’re like me, and most other photographers in the world, you’ve had that happen many, many times. Well, after years of research and testing, I have discovered the very best way…
What if there were an easy way to present your portrait prices to your prospects and clients, in your studio, in person – in such a way that they were more likely to hire you and give you money today? Well there is. I call it the “Never Mentioned A Dimension Law.” Here’s how it works: Now, we know that…
Photography Marketing and Selling are very closely related and intertwined in your photography business. Unless you master them both – you fail. But most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fact of the matter is that if you suck at photography marketing and selling, then no matter how great your photography…
Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid “Creation Fee” for their portrait services.…
One of the biggest mistakes I see portrait photographers around the world making today is this: They put a huge amount of time & effort into creating the photographs – making them the best they can possibly be – and then they simply post the images online for the client to go there and place their order. This is a…
In previous posts, I have explained how important it is to have at least 10 “Unique Factors” for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.…
It’s vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area. What’s special about you? And then it’s vital that you TALK about these important “Unique Factors” to all your prospects – in all your marketing, your phone conversations, and in person! As you know, marketing &…
Becoming a great sales person is vital to your success in photography. Yes, marketing is important. If your photography marketing sucks, no one will know you exist. But even with great photo marketing, if your sales skills are bad, you still won’t make any money. Now, when I talk about ”selling” I do NOT mean trickery, manipulation or pressure. That’s not…
Your photography sales skills and marketing skills are intertwined. What good does it do to be a master photo marketer if when a prospect contacts you because of your marketing, you screw it up and lose her because you can’t sell on the phone when she calls? Now, I’m NOT talking about pressure, trickery or manipulation of any kind. That…
Good telephone selling techniques are extremely important to your success. Here's 5 big secrets.
