How’s your photography business doing? Is the telephone ringing as much as you want it to? Most Photographers Don’t Understand That The Backbone To The Photography Business, The “Engine” If You Will, That Drives The Photo Business, Is Getting Lots And Lots Of Qualified People To Know You Exist, And To Call You Now. And the single, most effective way…
I often say that photography marketing is the “engine” of your photography business, because it absolutely is. If you mess up the marketing, your photo business goes nowhere. If you are smart about your photo marketing, you will grow and prosper – regardless of the economy, the competition or where you are located! Here’s 4 little known photography marketing secrets…
Becoming a great sales person is vital to your success in photography. Yes, marketing is important. If your photography marketing sucks, no one will know you exist. But even with great photo marketing, if your sales skills are bad, you still won’t make any money. Now, when I talk about ”selling” I do NOT mean trickery, manipulation or pressure. That’s not…
Photography Marketing & Pricing can be frustrating – but it’s doesn’t need to be. Here’s 5 secrets regarding your photography marketing and pricing that will make you a lot of money with your photography business: 1. Decide NOT to keep your prices really low – it’s just not necessary. If you keep your prices low – you won’t make hardly…
If you are listening to most photographers now, you’re probably hearing about how the photography business is not doing very well. Between the cheap competition everywhere, the recession, and inexpensive digital cameras available everywhere to everyone, you’re probably worried about the future. But the facts are completely different than what “most” photographers are saying and feeling. Here’s what you can…
Your photography sales skills and marketing skills are intertwined. What good does it do to be a master photo marketer if when a prospect contacts you because of your marketing, you screw it up and lose her because you can’t sell on the phone when she calls? Now, I’m NOT talking about pressure, trickery or manipulation of any kind. That…
If you want to be successful at selling your photography, without using pressure or trickery of any kind, then this is going to be extremely valuable to you. There are three major laws in the world of selling that many photographers violate. Becoming aware of these three laws, and using them in every sales presentation you do in your photography…
I just got back into the studio from spending the last 4 full days with our daughter, Erin, assisting her in a private class she was teaching on NASA and Astronomy. Had a great time talking about the Space Shuttle, ISS, Hubble Telescope, etc. How wonderful is it to be able to take time off when you want to, to…
I urge all my photography friends, members and “students” to make a decision, a resolution if you will today. Resolve that from this day forward, to assure your financial independence, you will put AS MUCH TIME AND EFFORT into the MARKETING, PRICING AND SELLING areas of your photography business as you put into your photography itself. Remember, contrary to what many…
