One of the major, little known “secrets” to photography marketing success is that you must sound successful, to be successful You need to talk as if you are already successful, even if you aren’t as successful as you’d like to be yet. Now, I don’t mean you are arrogant – just that what you say sounds very successful. This also…
It’s a proven fact: You must act successfully to become successful! This involves your mind-set. How would you act if you were really tremendously successful? Now, we aren’t talking about being arrogant here, or talking down to your prospects and clients. No way. But it’s important for you to realize that you are constantly sending out messages to people, so…
One of the things I discovered as I was building my photography business, was that you want to dress for your target market, not for the market you are serving at the moment. When I first started out, my prices were really low, (because I didn’t know any better,) and I was tending to work with the lower middle class. …
I’ve spent over 40 years discovering what I call “Photography Marketing Success Secrets” – those secrets which will cause you to earn the greatest amount of money in photography with the least amount of time and work. It’s not that you or I are lazy. It’s that you want to create the finest photography possible, with the least amount…
You and I are not professionally trained marketers. We don’t have a Marketing degree from Harvard. No – we’re professional photographers who love photography and basically don’t like marketing. But, there are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you – until now. Photography Marketing Secret…
First, a warning: In your marketing and advertising, be sure you don’t strive to just “get your name out there.” I hear photographers say this all the time. It’s a common mistake. You see, most photographers hate marketing and advertising. It costs money, takes time, and they don’t feel it works. So when it comes time to figure out their…
Have you ever wondered why some photographers are successful – even in tough times – while others are not successful – even in great times? What is it that separates the winners from those who are struggling? It almost seems like the successes are taking some special, secret “magic pill” that is causing them to become famous and successful no…
…any idea what the rest of that sentence is? If I had a gun to your head, and asked you to complete the sentence correctly or I’d pull the trigger, what would your answer be? As I’ve mentioned many times, it’s extremely difficult to narrow anything down to just ONE THING. Everything in the photography business is interconnected. But I…
Photography marketing is difficult. In order to be effective, it’s critical you realize exactly what it is you’re really offering to people. A quick story: I’m a real Walt Disney fan. His brother, Roy, tells this story: “There was this fellow who worked on the Disneyland railroad train and he handled the public rather curtly. Walt said to one of…
For Photography Marketing to be successful, you must have an organized plan. There’s an old saying that goes like this: “If you fail to plan, you are planning to fail.” This is certainly true in photography marketing. If you mess up this plan, or worse yet, don’t have a proven plan, you are literally burning money! As a Professional Photographer,…
