Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world today is that they do not have a separate, prepaid “Creation Fee” for their portrait services.…
One of the biggest mistakes I see portrait photographers around the world making today is this: They put a huge amount of time & effort into creating the photographs – making them the best they can possibly be – and then they simply post the images online for the client to go there and place their order. This is a…
In previous posts, I have explained how important it is to have at least 10 “Unique Factors” for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.…
It’s vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area. What’s special about you? And then it’s vital that you TALK about these important “Unique Factors” to all your prospects – in all your marketing, your phone conversations, and in person! As you know, marketing &…
I have a couple of photography marketing questions for you: Why should someone decide to hire you, over all the other photographers in the area? What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all? If you don’t know the answers to…
One of the major, little known “secrets” to photography marketing success is that you must sound successful, to be successful You need to talk as if you are already successful, even if you aren’t as successful as you’d like to be yet. Now, I don’t mean you are arrogant – just that what you say sounds very successful. This also…
It’s a proven fact: You must act successfully to become successful! This involves your mind-set. How would you act if you were really tremendously successful? Now, we aren’t talking about being arrogant here, or talking down to your prospects and clients. No way. But it’s important for you to realize that you are constantly sending out messages to people, so…
One of the things I discovered as I was building my photography business, was that you want to dress for your target market, not for the market you are serving at the moment. When I first started out, my prices were really low, (because I didn’t know any better,) and I was tending to work with the lower middle class. …
I’ve spent over 40 years discovering what I call “Photography Marketing Success Secrets” – those secrets which will cause you to earn the greatest amount of money in photography with the least amount of time and work. It’s not that you or I are lazy. It’s that you want to create the finest photography possible, with the least amount…
You and I are not professionally trained marketers. We don’t have a Marketing degree from Harvard. No – we’re professional photographers who love photography and basically don’t like marketing. But, there are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you – until now. Photography Marketing Secret…
