I have a couple of photography marketing questions for you: Why should someone decide to hire you, over all the other photographers in the area? What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all? If you don’t know the answers to…
One of the major, little known “secrets” to photography marketing success is that you must sound successful, to be successful You need to talk as if you are already successful, even if you aren’t as successful as you’d like to be yet. Now, I don’t mean you are arrogant – just that what you say sounds very successful. This also…
It’s a proven fact: You must act successfully to become successful! This involves your mind-set. How would you act if you were really tremendously successful? Now, we aren’t talking about being arrogant here, or talking down to your prospects and clients. No way. But it’s important for you to realize that you are constantly sending out messages to people, so…
One of the things I discovered as I was building my photography business, was that you want to dress for your target market, not for the market you are serving at the moment. When I first started out, my prices were really low, (because I didn’t know any better,) and I was tending to work with the lower middle class. …
I’ve spent over 40 years discovering what I call “Photography Marketing Success Secrets” – those secrets which will cause you to earn the greatest amount of money in photography with the least amount of time and work. It’s not that you or I are lazy. It’s that you want to create the finest photography possible, with the least amount…
You and I are not professionally trained marketers. We don’t have a Marketing degree from Harvard. No – we’re professional photographers who love photography and basically don’t like marketing. But, there are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you – until now. Photography Marketing Secret…
First, a warning: In your marketing and advertising, be sure you don’t strive to just “get your name out there.” I hear photographers say this all the time. It’s a common mistake. You see, most photographers hate marketing and advertising. It costs money, takes time, and they don’t feel it works. So when it comes time to figure out their…
For Photography Marketing to be successful, you must have an organized plan. There’s an old saying that goes like this: “If you fail to plan, you are planning to fail.” This is certainly true in photography marketing. If you mess up this plan, or worse yet, don’t have a proven plan, you are literally burning money! As a Professional Photographer,…
Trying to market a photography business without having a very specific “Target Market” is like trying to play football without a goal line. How will you ever make a touchdown, or know which direction you should be going? I’m amazed at how many photographers just try to “get their name out there.” I hate that statement! It says nothing and…
Trying to market and sell your photography without being able to tell your prospects clearly what it is that’s “unique” about you is like trying to push water uphill with your nose… it’s just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss. Let me ask you a question: (Well, actually…
