Photography marketing is all about getting qualified people to hire you to create their photography, rather than having them go to some other photographer in your area, or doing nothing at all. Did you know that there is a group of people who are by far the BEST people to market your photography services to? If you market to these…
Photography marketing is critical to your photo business success. If you market correctly, you prosper, because the photography industry is full of artistic people who don’t know much about marketing. (I didn’t know ANYTHING about marketing when I first got going in photography.) So once you start marketing very smartly, using proven methods, you will grow and prosper extremely quickly.…
In previous posts, I have explained how important it is to have at least 10 “Unique Factors” for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.…
It’s vital to your photo marketing success that you know exactly why someone should select you over all the other photographers in your area. What’s special about you? And then it’s vital that you TALK about these important “Unique Factors” to all your prospects – in all your marketing, your phone conversations, and in person! As you know, marketing &…
I have a couple of photography marketing questions for you: Why should someone decide to hire you, over all the other photographers in the area? What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all? If you don’t know the answers to…
One of the major, little known “secrets” to photography marketing success is that you must sound successful, to be successful You need to talk as if you are already successful, even if you aren’t as successful as you’d like to be yet. Now, I don’t mean you are arrogant – just that what you say sounds very successful. This also…
I’ve spent over 40 years discovering what I call “Photography Marketing Success Secrets” – those secrets which will cause you to earn the greatest amount of money in photography with the least amount of time and work. It’s not that you or I are lazy. It’s that you want to create the finest photography possible, with the least amount…
You and I are not professionally trained marketers. We don’t have a Marketing degree from Harvard. No – we’re professional photographers who love photography and basically don’t like marketing. But, there are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you – until now. Photography Marketing Secret…
First, a warning: In your marketing and advertising, be sure you don’t strive to just “get your name out there.” I hear photographers say this all the time. It’s a common mistake. You see, most photographers hate marketing and advertising. It costs money, takes time, and they don’t feel it works. So when it comes time to figure out their…
Have you ever wondered why some photographers are successful – even in tough times – while others are not successful – even in great times? What is it that separates the winners from those who are struggling? It almost seems like the successes are taking some special, secret “magic pill” that is causing them to become famous and successful no…
