Trying to make a great living with your photography business without becoming a “Master Marketer” is like trying to start your car without the keys. I suppose you could eventually do it – but it would take a lot of hard work and time. Most master marketers agree that it takes 5 positive impressions before someone will actually pick up…
Testimonials from your clients are extremely effective in making your photography marketing much more effective. What your clients say is hundreds of times more persuasive than anything you can say in your marketing. The more testimonials you use, with the full name, city and state of each one, the more you’ll see great results from your marketing efforts! Here are…
On the subject of photography marketing, here are 8 secrets I have found to be very powerful and effective for both Online marketing such as websites, email marketing, etc. and off line marketing such as sales letters, advertisements, etc.: 1. The more you tell, the more you sell. Longer copy, if well written and interesting, almost always outsells shorter copy.…
It’s not what happens in your life and photography business that matters… it’s how you respond. We all have the power of CHOICE. How we respond to each situation in our life and business truly determines where we are and where we are going. I am constantly re-learning this. So ask yourself every day – how are you RESPONDING, instead…
You can’t be creative 100 hours a week. No one can. So if you want to be “more successful” with your photography business – carefully limit the time you put into it. No kidding. I learned this the hard way many years ago – almost lost my family – plus – my photography wansn’t anywhere as good as it could…
I first heard those words from Zig Ziglar many years ago. And it’s so true. We are all where we are in our photography business because of how we have responded to the many “challenges” we have faced over the years. Now is no exception. How you are responding to your photography marketing and sales challenges right now is determining…
If you look around you, you’ll see that success is NOT normal. Most photographers are not happy. They are not achieving what they have been dreaming about. (If they have been dreaming about anything…) They hate photography marketing. They don’t want to learn how to sell their photography. They think that photographic selling is trickery. They are totally unsure of…
I was just finishing up next month’s “Renegade Photographer Inner Circle” Newsletter that most of you already are members of, and thinking about the Portrait & Wedding Photography Business, and what ideas or suggestions I might be able to offer to those photographers who follow this blog… And as I was finishing it up, I came across a great quotation,…
We are artists. Most of us are very serious about what we do, and want to be proud of our photography. But here’s a fact: Your photography marketing and selling skills are way, way more important than your photography skills. Now, don’t get me wrong – you do have to consistently produce a quality product that your clients love –…
I just got back into the studio from spending the last 4 full days with our daughter, Erin, assisting her in a private class she was teaching on NASA and Astronomy. Had a great time talking about the Space Shuttle, ISS, Hubble Telescope, etc. How wonderful is it to be able to take time off when you want to, to…
If you’ve studied with me for any time at all, you’ve heard me reveal one of the MAJOR discoveries of my life: “Successful photographers force themselves to do the things the failures don’t want to do.” I know I mentioned this before here, but it’s so important. In fact, I often tell my wife Cheri to put this on my…
It’s one of the most amazing things… I talk so much about the power of exhibiting your photography all over your town as a powerful photography marketing tool, and yet so few photographers actually go out and get them. I guess they just aren’t as hungry, or as scared as I was. Trust me. If I hadn’t gotten those exhibits,…
Ever wonder why some photographers are so successful, while others struggle? Photography marketing seems so mysterious. And photography sales and selling seem like a really difficult subject. So how do they do it? I do a lot of one-on-one coaching and consulting with photographers around the world, and here’s what I’ve found: Successful photographers FORCE themselves to do the things…
When it comes to photography marketing, I remember the first time I went in to meet the Marketing Director of one of our largest malls – to get a free display there (which I DID get, by the way.) Sitting on her desk was a sign that said, “A terrible thing happens if you don’t market correctly … nothing!” I’ll…
Question: What did you do TODAY to market your business? To get new clients/prospects into your photography business? If your answer is “I didn’t do any marketing” – then you don’t have any excuse to complain if business isn’t what you want it to be! You need to take ACTION – you need to WORK AT IT to get where…
I urge all my photography friends, members and “students” to make a decision, a resolution if you will today. Resolve that from this day forward, to assure your financial independence, you will put AS MUCH TIME AND EFFORT into the MARKETING, PRICING AND SELLING areas of your photography business as you put into your photography itself. Remember, contrary to what many…
One of the KEYS to my photographic success is what I call “AutoPilot Pricing.” It has worked amazingly well for me and I highly recommend you adopt the same system for your own photography business. Here it is: Twice a year, every year, regardless of the economy or the competition, you AUTOMATICALLY raise your prices between 10% and 20%. You…
Who’s running who? Are you running your photo business, or is the business running you? Here’s a couple of important keys to my success – and they will work for you, too! 1. Never let your “Originals” (Prooooofs, previews, thumbnails) leave the studio. – Don’t print out anything they can take home. If you do this,your sales will suck and…
Just a short note to answer anyone out there wondering if the photography industry is okay or not. Yes it is! It’s going to be just fine. What’s happening now is going to be determining which photographers survive and grow and prosper, and which ones disappear and are gone forever. In upcoming posts, I will be guiding you through my…
